The Email & SMS Account Manager at Bad Marketing will lead retention strategies for top eCommerce brands using Klaviyo or similar platforms, managing 8–10 clients with minimal oversight. In this fully remote role, you'll translate eCommerce data into actionable insights, craft on-brand campaigns, and drive client success through strategic communication and creative execution during EST business hours.
What You'll Do
- Lead client communication with clarity, confidence, and strategic insight — you are the face of our retention strategy for each account.
- Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey — ideation is as critical as execution.
- Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content.
- Own retention performance — build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations.
- Conduct ongoing account audits to identify segmentation, automation, and A/B testing opportunities.
- Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making.
- Proactively manage timelines, resources, and internal collaboration — you never drop a deadline.
- Ensure consistent QA and brand alignment across all creative assets — from email layout to SMS tone.
- Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients.
What We're Looking For
- 1+ years of comprehensive eCommerce retention marketing experience (not limited to freelance or assistant roles).
- Proven ability to manage 8–10 client accounts simultaneously and guide a small creative team with minimal oversight, while maintaining high-quality output.
- Prior experience with Klaviyo or similar ESPs at an advanced level.
- Strong portfolio of full-funnel email and SMS campaigns — from ideation to performance analysis.
- Strategic thinker with a bias for creativity and performance — you're not here to do the obvious.
- Confident, proactive communicator who can simplify complex data and strategies into clear client communication.
- Obsessive attention to detail — no typos, broken links, or off-brand creative on your watch.
- Able to prioritize and pivot in a fast-paced agency environment with zero micromanagement.
- Strong understanding of eCommerce metrics: CAC, LTV, CVR, RPR, and how they influence retention decisions.
- U.S. or Colombia-based and located within ±3 hours of EST. Must be available Monday–Friday, 9AM–6PM EST.
Nice to Have
- Experience with Postscript, Attentive, or other SMS platforms
- Familiarity with Notion, Slack, and project management platforms
Technical Stack
Klaviyo, Postscript, Attentive, Notion, Slack
Team & Environment
Join a global team of 170+ marketers, strategists, and creatives. We operate with extreme ownership, prioritize solutions over problems, and believe the best idea wins — all in a high-performance culture that values growth and collaboration.
Benefits & Compensation
- Competitive compensation
- Health, dental, and vision insurance (U.S. residents only)
- PTO + Paid U.S. holidays
- Fully remote
- Career growth pathways in a high-performance culture
- Work with a creative, high-accountability team that takes pride in their craft
Salary: Competitive compensation
Work Mode
Fully remote with required availability Monday–Friday, 9AM–6PM EST. Open to candidates in the U.S. or Colombia within ±3 hours of EST.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
