HireHawk is hiring an Email Marketing & Lifecycle Manager (Remote) | Philippines

About the Role

Drive revenue and customer retention through data-driven email and SMS lifecycle campaigns. Manage end-to-end execution, optimize performance, and implement improvements using Klaviyo and Postscript to increase customer lifetime value.

Responsibilities

• Oversee and enhance lifecycle email and SMS sequences including welcome, abandoned cart, post-purchase, and re-engagement campaigns
• Develop and manage campaign schedules in line with product releases and promotional events
• Continuously test and refine email and SMS flows to maximize revenue impact
• Monitor and assess performance across email and SMS channels using metrics such as open rates, click-through rates, conversions, and revenue generated
• Identify areas for improvement and growth opportunities within the customer lifecycle funnel
• Conduct A/B testing on subject lines, visuals, offers, and messaging to determine optimal performance
• Implement ongoing improvements based on data analysis and performance insights
• Craft and optimize high-performing email and SMS content that aligns with brand tone
• Collaborate on developing messaging strategies that boost engagement and sales
• Maintain a consistent customer experience across all lifecycle communications
• Review and evaluate current setups in Klaviyo and SMS platforms like Postscript, and suggest enhancements
• Utilize existing workflows, audience segments, and creative materials to boost campaign effectiveness
• Quickly deploy campaigns using available creative, data, and marketing assets

Requirements

• Capable of both strategic planning and hands-on execution
• Focused on action and delivering measurable outcomes
• Experienced in managing and improving lifecycle email and SMS campaigns
• Proven track record of writing effective email and SMS copy that drives conversions
• Skilled in planning and executing campaign calendars
• Familiar with analyzing key email and SMS metrics including open rates, CTR, conversion rates, and revenue contribution
• Has conducted A/B tests on subject lines, creatives, offers, and messaging
• Able to make iterative improvements using data insights
• Has collaborated on messaging strategies to boost engagement and sales
• Ensures consistent messaging across all customer touchpoints
• Has audited marketing automation platforms such as Klaviyo and Postscript and provided optimization recommendations
• Skilled at using existing flows, audience segments, and creative assets to enhance performance
• Able to execute campaigns efficiently using provided resources

Tech Stack

Klaviyo, Postscript

Compensation

$1,600 - $1,900/month

Work Arrangement

Remote (Country)

Additional Information

• This role is highly operational and centered on generating revenue through lifecycle marketing
• The position has a direct influence on customer retention and lifetime value
• The candidate will work within existing systems, using available data and assets to identify and execute improvements