Ruby Labs is looking for an Email Marketing Growth Manager to help grow our reverse lookup products through structured experimentation. Your core objective is to maximize the business impact of email as a growth channel. You will design, prioritize, and analyze A/B tests across the entire email funnel.
What You'll Do
- Own the experimentation roadmap for email marketing growth.
- Run A/B tests across subject lines, preview text, email body copy, calls to action, content structure, offer presentation, and lifecycle messaging.
- Develop and prioritize experiments across two key areas: Pre-purchase experiments focused on maximizing conversion volume from email and Post-purchase experiments focused on improving user activation, retention, and re-engagement.
- Analyze email performance and user behavior to identify growth opportunities and friction points.
- Write clear testing hypotheses and propose strong copy variations for experiments.
- Partner with the Email Team on the implementation of tests and campaign changes.
- Measure experiment results, identify winners and losers, and define next steps.
- Do the daily reporting of the Email experiment in the growth Slack channel.
- Control the monetary impact of every experiment on the company top line.
- Maintain a clear backlog of email growth experiments and document learnings.
- Perform ongoing market and competitor research to generate new hypotheses and experiment ideas.
- Work with data and product stakeholders to ensure experiments are tied to measurable business outcomes.
What We're Looking For
- At least 3 years of experience in email marketing.
- At least 2 years of experience in growth and A/B test execution.
- Strong hands-on experience with experimentation in email or lifecycle marketing.
- Ability to generate testing ideas that improve conversion, activation, and retention.
- Strong copy instincts for writing and refining subject lines, CTAs, email messaging, and lifecycle content.
- Strong analytical skills and comfort working with performance data.
- Experience with tools such as Mixpanel, Customer.io or similar platforms.
- Ability to work cross-functionally with email, growth, product, and analytics teams.
- Strong organization and clear communication.
- Fluent English.
Technical Stack
- Mixpanel
- Customer.io
Team & Environment
You will work closely with the Email Team and Growth Team.
Benefits & Compensation
- Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities.
Work Mode
This is a global remote position.
Ruby Labs is an equal opportunity employer.
