Paired is looking for a DTC Creative Strategist to own end-to-end creative strategy for hero SKUs across pet health, hair loss, supplements, and accessories. In this remote role, you will transform customer insights and performance data into thumb-stopping, revenue-driving creative for Meta, YouTube, and other platforms.
What You'll Do
- Develop and lead multi-SKU ad creative across the entire customer journey.
- Craft and test messaging angles, formats, and frameworks designed to drive conversions.
- Use customer reviews, performance data, and market trends to prioritize creative concepts.
- Regularly script VSLs (Video Sales Letters), UGC and VO-led ads, short-form scripts and hooks, static ad copy/concepts, and motion briefs for GIFs and animations.
- Ensure each concept is emotionally resonant, platform-native, and optimized for conversion.
- Participate in review rounds with the in-house producer/editor team, providing clear, constructive feedback.
- Join weekly syncs with the internal creative and growth team.
- Collaborate on creator casting and brief development using Insense.
- Recommend and help iterate on workflow improvements and creative testing strategy.
- Deliver 11 scripts per week, including Statics (IMG ads), Elevenlabs/UGC, Iterations, and VSLs.
- Be open to creative tests before a long-term scope agreement.
What We're Looking For
- 3–7+ years of experience in DTC eCommerce, performance marketing, or creative strategy.
- Proven experience driving growth through paid media creative.
- Deep understanding of Meta and TikTok creative best practices.
- Strong grasp of eCommerce metrics: CAC, LTV, AOV, ROAS, MER.
- Ability to turn data and insights into actionable creative direction.
- Experience writing emotionally resonant copy.
- Experience in guiding creative teams.
- Developed creative for DTC brands in wellness, personal care, pet, or similar categories.
- Familiarity with Meta Ads Manager data or the ability to read performance feedback.
- Can script, concept, and brief editors or animators.
- Comfortable communicating via Slack or joining video calls.
Technical Stack
- Meta Ads Manager
- Insense
Team & Environment
You will collaborate closely with the internal creative and growth team and an in-house producer/editor team.
Benefits & Compensation
- Work from Anywhere
- Competitive Salary
- Flexible Hours
Work Mode
This is a fully remote position open to candidates globally.
Paired is an equal opportunity employer.
