AppViewX is looking for a Director of Product Marketing to lead our product marketing strategy and execution. In this role, you will be responsible for positioning, product launches, and sales enablement, managing the team while remaining deeply hands-on. You will partner closely with Product, Sales, Customer Success, and Marketing leadership to drive product adoption, pipeline growth, and revenue impact.
What You'll Do
- Lead and develop the product marketing function, managing and mentoring Product Marketing Managers.
- Define product marketing priorities aligned to company growth objectives.
- Serve as a strategic voice across Product, Marketing, and Revenue leadership.
- Drive launch planning, cross-functional alignment, and execution across Product, Sales, Marketing, and Customer Success.
- Develop launch messaging, enablement programs, and supporting assets.
- Create messaging frameworks, battlecards, talk tracks, and training programs.
- Deliver compelling enablement sessions to sales and customer-facing teams.
- Define differentiated product positioning and value propositions.
- Translate complex technical capabilities into clear customer value.
- Lead competitive intelligence and market analysis.
- Partner closely with Product Management on roadmap alignment and product strategy.
- Collaborate with Sales, Customer Success, and Marketing to drive adoption and growth.
- Engage customers and prospects to understand needs and validate messaging.
- Develop customer proof points including case studies and success stories.
- Represent product marketing internally and externally through presentations and thought leadership.
- Define and track success metrics for product marketing initiatives.
- Use data to inform strategy and improve go-to-market effectiveness.
What We're Looking For
- 5+ years of experience in B2B product marketing or related roles.
- 5+ years of B2B SaaS PMM experience, of which, 2+ in cybersecurity.
- Experience managing product marketing teams while remaining hands-on.
- Proven success leading product launches and go-to-market programs.
- Strong sales enablement experience and ability to train customer-facing teams.
- Exceptional presentation and communication skills.
- Experience working cross-functionally across Product, Sales, Customer Success, and Marketing.
- Strong strategic thinking with demonstrated business impact.
- Data-driven mindset with ownership of business outcomes.
- Experience working with global teams.
- Open for travel up to 30 - 40%.
Nice to Have
- Experience in enterprise SaaS, cybersecurity, infrastructure, or platform technologies.
- Experience collaborating with teams in India or global distributed environments.
- Experience supporting enterprise sales cycles.
Team & Environment
You will manage the current and future product marketing team and report to the VP of Marketing. We thrive in fast-growing, cross-functional environments, influence without authority, and operate as a trusted partner within our highly collaborative and distributed organization.
Work Mode
This is a remote position. Candidates must be based in the US Eastern or Central Time Zone, with a preference for the Boston or Austin areas.
AppViewX is proud to be an Equal Employment Opportunity Employer. It is AppViewX’s policy to afford equal employment opportunities to all employees regardless of race, color, national origin, ancestry, religion, citizenship status, gender, gender expression or identity, sexual orientation, age, marital status, military or veteran status, pregnancy, disability, genetic information, arrest record, or other protected class under state, federal, or local law.
