Ornua is hiring a Director of Sales to spearhead our expansion across Latin America. As a purpose-led organization, we are looking for a leader to build and execute the regional go-to-market strategy, accelerate distribution, and deliver sustainable revenue and profit growth, with a primary focus on Mexico and Brazil.
What You'll Do
- Develop and lead the LATAM commercial strategy, including defining market entry models, channel and customer priorities, pricing, and promotional and product strategies.
- Focus on Mexico as the priority market, creating tailored growth plans based on consumer insights and competitive dynamics, while starting to develop an approach for Brazil.
- Build detailed market launch roadmaps, including regulatory, import, and route-to-market considerations, working cross-functionally with legal, regulatory, supply, and operations.
- Deliver annual sales, distribution, and profit targets across the LATAM region, with an emphasis on hitting KPIs in Mexico.
- Own and manage the regional P&L, balancing pricing, trade spend, promotional ROIs, and profit.
- Own forecasting demand and co-create a Supply Chain model that is efficient and meets financial objectives.
- Evaluate and recommend margin improvement strategies in Year 1, including optimizing distributor model and supply chain efficiencies.
- Lead customer acquisition and build strategic partnerships with top retailers, distributors, and eCommerce platforms in Mexico and Brazil.
- Deepen partnerships with key regional accounts such as Costco, Sam’s Club, and Walmart, ensuring close collaboration with US-based account leads.
- Negotiate contracts, annual trade agreements and promotional calendars, and launch market-appropriate innovation.
What We're Looking For
- A seasoned senior CPG sales leader.
- Deep CPG commercial expertise.
- A proven track record of international brand expansion.
- Strong cultural fluency to build trusted partnerships across Latin America.
Team & Environment
You will report directly to the VP/Head of Sales for Ornua Foods North America.
Work Mode
This is a remote position located within the LATAM region.
Ornua is an equal opportunity employer.
