The Director of Sales Training at The WFS Group is responsible for owning the full learning lifecycle of all new sales hires and driving ongoing performance development across the organization. This high-impact leadership role builds, refines, and executes training systems that transform raw talent into battle-tested, revenue-producing sales operators within a fast-paced, data-driven RevOps environment.
What You'll Do
- Own and execute the full onboarding and ramp process for all new sales hires
- Design, build, and continuously improve the WFS Sales Training Center (STC) curriculum
- Lead all new hire training cohorts from kickoff through full ramp completion
- Run recurring weekly and daily enablement sessions for active sales teams
- Develop role-specific training modules for setters, closers, and hybrid roles
- Review sales calls at scale and translate insights into structured coaching frameworks
- Build performance-based feedback loops tied directly to revenue outcomes
- Partner with Sales Directors to identify skill gaps and create targeted interventions
- Continuously refine objection handling, closing frameworks, and discovery processes
- Monitor rep ramp time, conversion rates, and productivity benchmarks
- Standardize best practices across all accounts and ensure adoption across teams
- Collaborate with recruiting and leadership to improve hiring-to-ramp alignment
- Support live deal strategy coaching and real-time performance support
- Maintain and evolve internal training documentation, playbooks, and SOPs
- Identify top performer behaviors and systemize them into repeatable training assets
- Ensure training alignment with CRM data, pipeline structure, and reporting accuracy
- Work cross-functionally with leadership to support scaling initiatives and new account launches
- Drive continuous improvement in sales effectiveness across all WFS brands and teams
What We're Looking For
- Built or led high-performance sales training or enablement programs
- Experience taking inexperienced reps and ramping them into consistent closers
- Deep experience in high-ticket sales environments
- Ability to coach soft skills and dissect hard performance data
- Proven ability to build training systems that are effective and sustainable
- Thrives in fast-moving, high-accountability, no-fluff environments
- Obsessed with call reviews, performance patterns, and behavioral optimization
- Can design onboarding journeys that shorten ramp time without sacrificing quality
- Understands CRMs, pipelines, and sales metrics at a tactical level
- Comfortable running live training sessions, workshops, and recurring enablement meetings
- Turns underperformance into structured improvement plans
- Builds order out of chaos and scales what works
- Energized by developing talent at scale and watching reps level up quickly
- Has owned or led a sales training or enablement function
- Does not avoid data and prefers performance analytics over 'gut feel'
- Can coach underperforming reps with direct, actionable feedback
- Translates sales performance into structured training content
- Comfortable reviewing calls, pipelines, and rep behavior in detail
- Adaptable to change and iteration
- Confident running group training sessions and leading rooms
- Handles fast-paced, high-volume sales environments well
- Views training as a continuous system, not a one-time onboarding event
- Excited by accountability, metrics, and measurable outcomes
- Has experience in high-performance sales organizations
Technical Stack
- CRM
- AI-driven revenue engines
- Proprietary playbooks
- Sales pipelines
- Sales metrics and reporting tools
Team & Environment
- Cross-functional RevOps team working across multiple client brands and accounts
Benefits & Compensation
- Salary: $120,000–$150,000
The WFS Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
