Lead the commercial direction for a growing SaaS organization across EMEA with a focus on the Retail industry. As VP Sales & Key Accounts, you will own the end-to-end revenue engine—designing strategy, scaling execution, and building long-term value across a portfolio of enterprise customers and strategic markets.
What You’ll Own
- Develop and execute a regional sales strategy that drives predictable, sustainable growth across direct, channel, and key account channels.
- Shape go-to-market plans aligned with market dynamics, customer segments, and global business priorities.
- Lead acquisition, expansion, and retention efforts by deepening executive relationships and delivering customer-centric commercial outcomes.
- Set performance frameworks including quotas, territory design, and incentive plans, adjusting based on pipeline health and market feedback.
- Drive alignment across Marketing, Product, Customer Success, and Delivery to ensure a seamless customer journey from lead to renewal.
- Represent the organization at industry events and strategic forums to strengthen market presence and generate qualified opportunities.
- Translate customer insights and competitive intelligence into actionable input for product and messaging strategy.
- Oversee forecasting, reporting, and operational rigor across CRM, pipeline governance, and KPI tracking systems.
- Recruit, coach, and develop a high-performing team across new business and account management functions.
- Act as a bridge between regional operations and global leadership, balancing local agility with strategic cohesion.
Who You Are
You bring 7+ years of B2B SaaS sales leadership experience, with a proven ability to scale commercial teams across diverse European markets. You thrive in complex, matrixed environments and have a track record of delivering against ambitious growth targets.
You combine strategic thinking with hands-on execution—comfortable in boardrooms with C-level stakeholders and in the field guiding frontline teams. You value data-driven decision-making, operational discipline, and a culture of transparency and collaboration.
Your leadership style is grounded in respect and pragmatism. You foster accountability, elevate team performance, and champion customer focus. You’re experienced in managing hybrid sales models and navigating varied regional business norms across EMEA.
What We Offer
- A competitive compensation package including base salary and performance incentives
- Executive visibility and direct influence on company trajectory
- Opportunity to shape and scale a regional commercial function
- Supportive global environment with strong cross-regional collaboration
- Commitment to personal development and professional growth
Work Environment
This role supports remote work for candidates in the Netherlands, UK, and Switzerland. Candidates based in Copenhagen should expect a hybrid model. The organization promotes a low-ego, high-trust culture rooted in transparency, collaboration, and mutual respect.
We are an equal opportunity employer. Hiring decisions are based on experience, skills, and alignment with our values—without regard to race, gender, or background.
