The Director of Product Marketing for Cash and Home Lending will lead go-to-market strategy and positioning for Wealthfront’s cash and home lending product lines. This role is responsible for driving customer acquisition, product adoption, and brand differentiation in a competitive financial services landscape.
What You'll Do
- Define and execute go-to-market strategies for new and existing Cash and Home Lending products
- Develop compelling value propositions and messaging frameworks tailored to target customer segments
- Partner closely with product management, sales, and design teams to align on product roadmap and launch plans
- Conduct market and competitive analysis to inform product positioning and differentiation
- Lead customer research and segmentation to guide product marketing strategy
- Create and manage high-impact marketing campaigns across digital, email, and paid channels
- Measure and report on campaign performance and product adoption metrics
- Serve as a key spokesperson and subject matter expert for Cash and Home Lending products in external communications
What We're Looking For
- Bachelor’s degree in Business, Marketing, Finance, or related field
- 8+ years of product marketing experience, preferably in financial services or fintech
- Proven track record of launching and scaling consumer financial products
- Strong understanding of customer acquisition, lifecycle marketing, and conversion optimization
- Exceptional written and verbal communication skills
- Ability to thrive in a fast-paced, data-driven environment
Nice to Have
- MBA or advanced degree in a relevant field
- Experience marketing cash management or mortgage/lending products
- Familiarity with digital banking platforms and robo-advisory services
- Experience working in a remote-first organization
Technical Stack
- Google Analytics
- CRM platforms
- Marketing automation tools
- A/B testing frameworks
- Product analytics tools
- Microsoft Office Suite
- Slack
- Zoom
Team & Environment
- Mid-sized marketing team with dedicated product marketing function
- Part of the broader Marketing organization, embedded within product-aligned pods
- Reports to Head of Product Marketing
Benefits & Compensation
- Competitive salary
- Equity package
- Comprehensive health, dental, and vision insurance
- 401(k) with company matching
- Unlimited PTO policy
- Paid parental leave
- Annual learning and development stipend
- Remote work flexibility
- Home office setup reimbursement
- Monthly wellness stipend
- Company-wide retreats
- Inclusive, mission-driven culture
Work Mode
Hybrid role with team locations in Palo Alto, CA and New York City, NY. Open to US-based remote candidates with periodic in-person collaboration expected in Palo Alto or NYC.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
