Lyric is looking for a Director of Demand Generation to lead our top-of-funnel and pipeline creation strategy as a core member of the Go-To-Market team. You will own the strategy and execution for how Lyric gets in front of the market efficiently, creatively, and deliberately, with a clear mandate to drive qualified opportunities within targeted Fortune 1000 accounts. We’re building a new era in supply chain with the team best equipped to lead it.

What You'll Do

Own Lyric’s demand generation strategy end-to-end, with a clear focus on top-of-funnel and qualified pipeline creation across industries and buyer personas.
Design and execute high-impact ABM programs targeting Fortune 1000 accounts, including multi-threaded, persona-specific engagement strategies.
Partner closely with Sales, Field Marketing, and Marketing Ops to ensure demand programs are tightly aligned with account strategy, territory planning, and sales execution.
Establish Lyric as a thought leader in the supply chain technology space through strategic content, targeted industry engagement, and performance-driven website optimization and SEO.
Partner with and enable the BDR function to drive measurable pipeline impact through aligned playbooks, qualification frameworks, SLAs, and continuous optimization.
Drive continuous experimentation and optimization across channels with a strong bias toward efficiency and impact.
Define the core frameworks, metrics, and operating cadence for demand generation across the business.
Partner with Marketing Ops to guide the design and evolution of the demand tech stack, workflows, and reporting to support scalable growth.
Build and scale the Demand Generation function over time, hiring and developing a high-performing team as the business grows.

What We're Looking For

Proven track record of driving enterprise demand generation and pipeline growth at high-growth B2B technology companies.
Deep expertise in ABM strategy and execution, with multiple examples of successfully penetrating and expanding within large enterprise accounts.
Demonstrated ability to deliver and drive high-impact demand generation in a fast-paced and early-stage environment.
Strong digital marketing and demand gen acumen, paired with high data fluency and operational rigor.
Extensive experience with modern demand generation and marketing automation platforms, CRMs, and analytics tools.
Proven experience building and optimizing BDR programs, including developing playbooks, establishing SLAs, and driving alignment between BDRs, Marketing, and Sales.
Experience operating in a fast-paced, early-stage, or scale-up environment, with the ability to build from ambiguity.
Enterprise Technology F1000 sales and marketing experience.