Grassroots Carbon is looking for a Director of Communications and Rancher Advocate to serve as the primary voice of regenerative ranching. You will blend strategic communications, content creation, and field-informed storytelling to translate complex program details into practical messaging that builds trust, drives enrollment, and supports ranchers.
What You'll Do
- Serve as a primary rancher advocate and communications liaison, ensuring rancher needs, feedback, and success stories are represented across the organization.
- Develop and maintain a 'rancher communications cadence' including email, newsletters, program updates, seasonal reminders, event invitations, and educational resources.
- Produce high-quality content and collateral such as one-pagers, FAQs, program explainers, pitch decks, case studies, onboarding guides, field-ready handouts, and partner toolkits.
- Own or co-own a content calendar for social channels focused on ranchers and land stewardship (e.g., LinkedIn, X, Facebook, Instagram, YouTube).
- Operate as a communications subject matter expert bridging science and practice, creating plain-language explainers on topics like soil carbon, sampling, verification, additionality, permanence, and MRV.
- Assist in identifying and supporting grants and funding opportunities relevant to ranchers and the regenerative transition.
- Attend select rancher events, producer meetings, conferences, and 'field days' to capture stories, build trust, and strengthen community.
What We're Looking For
- 5+ years in communications, content marketing, stakeholder engagement, community building, or advocacy; agriculture or carbon sequestration experience is preferred.
- Demonstrated ability to translate technical topics into clear, trusted, audience-specific language.
- Strong writing and editing skills across formats including long-form, short-form, social media, scripts, decks, and collateral.
- Comfortable engaging ranchers and agricultural communities with humility and credibility.
- Ability to manage multiple projects and deadlines with strong operational discipline.
Nice to Have
- Background in ranching, livestock production, agronomy, NRCS/extension, ag communications, soil health, conservation, or carbon markets.
- Experience supporting grants, proposals, or coalition-based funding initiatives.
- Experience producing multimedia content such as basic video, interviews, webinars, or podcasts.
- Familiarity with regenerative practices like adaptive grazing, cover crops where relevant, soil health principles, and outcome-based monitoring.
Team & Environment
You will report to the Chief Growth Officer and work closely with teams including Sales, Account Management, Partnerships, Rancher Success, Measurement/Science, Legal/Contracts, and Marketing/Comms.
Benefits & Compensation
- Health, dental, and vision insurance plans, including a flexible spending account option.
- Open Paid Time Off Policy.
- 9 paid holidays per year.
- Participation in a 401(k) savings plan.
- Company-paid Life and AD&D coverage.
- Support for educational materials and expenses.
Work Mode
This is an onsite position based in San Antonio, TX.
Grassroots Carbon is an equal opportunity employer and does not discriminate against protected characteristics. We strongly believe diversity of experience, perspectives, and background leads to a better environment for our employees and a better experience for our users and customers.
