PerfectServe was looking for a Director, Growth Marketing

Innovative Healthcare Technology Solutions is seeking a Director of Growth Marketing to drive demand generation and scale business expansion. Our Mission: We deliver cutting-edge communication solutions that optimize healthcare provider workflows, enhance patient care, and reduce clinical burnout. Our technology accelerates treatment speed, improves cross-continuum communication, and supports medical professionals in delivering exceptional patient outcomes. Role Overview: We're searching for a dynamic Growth Marketing Director to own and propel demand generation. This role demands someone passionate about testing, optimization, and rapid execution. You'll operate at the core of our high-velocity go-to-market strategy: generating qualified leads, refining conversion rates, and blending creative strategy with business acumen. Key Responsibilities: Own the Demand Engine - Lead comprehensive demand generation strategy focusing on high-velocity lead generation, nurturing, and conversion - Drive pipeline growth, directly accountable for 40% of total pipeline and 30% of bookings - Develop and optimize multi-channel campaigns across paid social, search, digital display, email, and interactive content - Manage budget allocation to ensure consistent lead flow and cost efficiency Campaign & Messaging Strategy - Collaborate with Product and Content Marketing to craft customer-centric storytelling addressing medical practice challenges - Position our solution as a modern alternative to traditional services, emphasizing speed, simplicity, and predictable costs - Continuously test creative concepts, messaging angles, and offers - Coordinate with paid media consultants and agencies Performance Analytics & Optimization - Track and optimize full-funnel metrics to ensure strong conversion rates and ROI - Partner with Marketing Operations and Sales for smooth handoffs and accurate reporting - Forecast and report on funnel performance and company goal contributions - Identify and resolve buyer journey bottlenecks Cross-Functional Collaboration - Align with Sales Leadership on lead quality and follow-up processes - Coordinate with Product Marketing and Customer Success to incorporate customer insights - Collaborate with creative teams to evolve messaging and visual strategies - Work remotely with flexible, asynchronous communication Qualifications: - 5-7 years B2B demand generation experience, preferably in SaaS or healthcare - Proven success managing high-volume, fast-moving funnels - Strong analytical skills translating data into marketing decisions - Deep digital advertising and campaign management expertise - Proficiency with Salesforce, Pardot/Marketo, Google Analytics, LinkedIn Campaign Manager - Exceptional communication skills connecting functional benefits to emotional drivers - Entrepreneurial mindset with rapid learning and adaptation capabilities Career Path: After establishing a robust, repeatable playbook, opportunities include enterprise expansion, multi-product ownership, team management, and broader marketing leadership roles. Compensation: $120,000-$150,000 annually, tailored to background and potential. Benefits: - Remote-first environment - Comprehensive insurance options - 401K with immediate vesting - 17 company holidays - Internal advancement opportunities