Webflow is hiring a Director, Demand Generation

We're pioneering a cutting-edge Digital Experience Platform with a remote-first approach centered on trust, transparency, and creativity. Our mission is to democratize web development, empowering entrepreneurs and global enterprises to design, launch, and optimize digital experiences without barriers. We're seeking a Director of Demand Generation to drive and scale our B2B growth strategies. This role involves developing and executing comprehensive demand generation initiatives aligned with our go-to-market approach, focusing on engaging and converting mid-market to enterprise prospects through targeted multi-channel campaigns. You'll collaborate closely with sales, product marketing, and growth teams to build integrated campaigns that accelerate revenue growth. Success will be measured by qualified lead generation, lead nurturing program efficiency, and funnel optimization driving conversions. Location: Remote-first (United States) Full-time Permanent Exempt Compensation Ranges (USD): Zone A: $171,000 - $223,200 Zone B: $180,000 - $235,800 Zone C: $189,900 - $248,400 Eligible for company-wide bonus program based on performance metrics. Reporting to VP, Growth Marketing Key Responsibilities: - Lead Generation Strategy: Develop demand generation approaches for consistent, high-quality pipeline growth - Multi-Channel Campaign Design: Implement integrated marketing campaigns across digital platforms - Channel Performance Optimization: Analyze and refine strategies to maximize ROI - Campaign Ownership: Manage multi-channel initiatives driving engagement and sales-qualified leads - Emerging Channel Innovation: Stay current on digital marketing trends - Sales Collaboration: Align marketing programs with sales objectives - Analytics & Reporting: Own demand generation insights and recommendations - Funnel Optimization: Continuously improve buyer journey performance - Marketing Technology Leverage: Utilize automation tools for tracking and measurement - Account-Based Marketing Development: Scale personalized outreach strategies - Team Leadership: Build and mentor high-performing demand generation team Requirements: - BS/BA degree or equivalent experience - 8+ years B2B demand generation experience - Proven success in sales-aligned demand generation - ABM and multi-channel campaign expertise - Marketing automation platform proficiency - Data-driven marketing understanding - Team leadership experience - Strong cross-functional communication skills - Growth mindset and technological curiosity Core Behaviors: - Build customer trust - Win together - Reinvent continuously - Deliver with speed and quality Benefits: - Equity ownership - Comprehensive health coverage - Parental leave - Flexible time off - Wellness resources - 401(k) matching - Monthly stipends - Annual performance bonus We're committed to building an inclusive global team representing diverse backgrounds and perspectives. Equal opportunity employer valuing individual differences.