Achieve is looking for a Director, Credit-Based Marketing to lead the strategy and execution of our credit-based marketing initiatives. This technically-inclined, hands-on role is responsible for fueling aggressive growth through targeted acquisition channels.
What You'll Do
- Define and execute the credit-based marketing strategy to leverage credit, customer, and alternative data for targeted product marketing.
- Define strategy, devise targeting and creative approaches, and manage P&L performance for Direct Mail acquisition channels.
- Independently perform deep-dive campaign analysis, pull data, attribute performance, and identify optimization opportunities.
- Drive the adoption, growth, and optimization of credit-based acquisition strategies at key marketplace partners and D2C channels.
- Establish and maintain a sustainable, profitable direct mail program to supply leads for growth objectives.
- Partner with the Product team to define a streamlined user acquisition path for pre-screened customers and align with Credit Risk on underwriting criteria.
- Explore mechanisms to reduce cycle times and cost of direct mail while responding to business lead demand.
- Collaborate with data science, underwriting, marketing, and sales teams to drive improvements in credit-based targeting models.
What We're Looking For
- Deep expertise in running prescreen direct mail programs.
- Experience in optimizing credit-based programs at marketplace partners such as Credit Karma Lightbox and Experian Activate.
- Analytically rigorous approach with the ability to translate data-driven plans into execution.
- Deep knowledge working with the credit bureaus and with credit data.
- Accustomed to working closely with internal and external partners to define business and technology needs.
Achieve is an equal opportunity employer.
