The Digital Marketing Manager (also known internally as Demand Generation Manager) will own performance marketing for up to seven SMB clients at Directive, a B2B performance marketing agency. This remote role emphasizes data-driven strategy, cross-channel execution in Paid Media, SEO, and CRO, and direct client engagement to exceed SQL-driven results.
What You'll Do
- Own the success of SMB clients, across channels
- Handle client relationships with poise, confidence, and empathy
- Project manage and organize your accounts
- Build relationships with your point of contacts
- Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
What We're Looking For
- 2+ years of experience in agency-side marketing
- 2+ years of experience in performance marketing
- Brilliant strategist and a truly T-shaped marketer
- World-class project manager who knows how to get things done on time and below cost
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
- Availability to travel
Nice to Have
- Strong SaaS background
- Skilled at having a large impact in a very specific role
- Creative spark for marketing + deep passion for getting results
Technical Stack
Paid Media, SEO, CRO, Zoom, Slack, AI and automation tools
Team & Environment
- Up to seven client accounts per manager
- Individual contributor with direct client ownership
Benefits & Compensation
- Annual base salary range: $80,000 - $85,000 USD with potential for bonus eligibility
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid health plan for employee
- 50% employer contribution for dependent coverage
- Access to certified therapists through Spring Health
- Membership to Headspace
- Gympass for physical wellness
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Company closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with 3% company match
- Annual bonus based on tenure, scaling over time
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership
Work Mode
100% virtual from home office; option to work from Irvine, California office. Remote within the United States.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
