Community Sports Partners is looking for a Digital Marketing Director to lead the management and optimization of our digital advertising initiatives. You will analyze performance and implement effective strategies aligned with business goals. After a 6-month probation period, successful candidates will be considered for relocation to Canada or the US.
What You'll Do
- Manage and optimize paid advertising campaigns across Google Ads and Meta platforms to maximize ROAS.
- Execute comprehensive conversion rate optimization through A/B testing, heatmap analysis, and user behavior tracking.
- Implement and optimize technical SEO strategies, including site structure optimization and schema markup.
- Conduct in-depth performance analysis using tools like Google Analytics, Google Tag Manager, and Data Studio.
- Develop and maintain tracking systems for all digital marketing initiatives, ensuring proper attribution.
- Lead UI/UX optimization efforts by analyzing user behavior data and implementing improvements.
- Monitor and optimize bidding strategies across all paid channels, including automated bidding.
- Create and optimize campaign structure including account organization, keyword research, and audience targeting.
- Perform regular technical audits of paid campaigns, landing pages, and website performance metrics.
- Generate comprehensive performance reports with actionable insights for stakeholders.
What We're Looking For
- Bachelor's degree in Marketing, Analytics, or a related field.
- 5+ years of hands-on experience managing large-scale paid advertising campaigns.
- Proven track record of improving ROAS and conversion rates.
- Strong analytical and problem-solving skills with a data-driven approach.
- Experience with bid management platforms and automation tools.
- Strong understanding of attribution modeling and customer journey analysis.
- Advanced Google Ads certification with proven experience in search, display, and shopping campaigns.
- Meta Ads expertise including campaign structure, targeting, and optimization.
- Experience with automated bidding strategies and script implementation.
- Advanced Google Analytics 4 proficiency.
- Google Tag Manager implementation and debugging experience.
- Experience with heat mapping tools (e.g., Hotjar, Crazy Egg).
- Experience with conversion tracking and attribution modeling.
- Working knowledge of technical SEO principles.
- Experience with SEO tools (SEMrush, Ahrefs, Screaming Frog).
- Understanding of HTML, CSS, and basic JavaScript.
- Experience with A/B testing tools (Optimize, VWO, or similar).
- Experience with statistical significance analysis.
- Experience with user behavior analysis and heatmap interpretation.
- Demonstrated history of ROAS improvement.
- Examples of successful A/B tests and their impact.
- Track record of improving conversion rates through UI/UX optimization.
- Portfolio of successful paid campaigns with measurable results.
Technical Stack
- Advertising: Google Ads & Editor, Meta Ads Manager
- Analytics: Google Analytics 4, Google Tag Manager
- SEO & Tools: SEMrush/Ahrefs
- Optimization: A/B Testing Platforms, Heat Mapping Tools
- Data: Excel/Google Sheets (Advanced)
Work Mode
This role is based locally in either the USA or Canada.
Community Sports Partners is an equal opportunity employer.
