Las Vegas, Nevada, United States Employment

Vegas.com is hiring a Digital Marketing Coordinator

About the Role

Vegas.com is looking for a Digital Marketing Coordinator to manage the execution of dynamic, multi-channel digital marketing programs. This role drives customer engagement, brand presence, and marketing performance to fuel the company's growth.

What You'll Do

  • Own the end-to-end execution of weekly promotional emails and one-off campaigns, including building, QAing, and deploying sends.
  • Determine email content strategy by analyzing sales performance, evaluating product opportunities, and collaborating cross-functionally.
  • Oversee the ongoing optimization of website and landing page content within the CMS, ensuring accuracy and alignment with SEO and conversion best practices.
  • Own the strategy and implementation of onsite merchandising and promotional placements, directing asset creation, scheduling, and prioritization.
  • Analyze performance data to identify optimization actions and independently implement or recommend changes.
  • Develop and execute social content plans to strengthen audience growth and engagement across key platforms.
  • Oversee social community interactions to maintain brand presence, elevate customer sentiment, and identify opportunities.
  • Collaborate with internal teams including Creative, Product, and Partner Management to align messaging and promotional priorities.
  • Define and manage workflow processes, editorial calendars, and campaign timelines to drive efficiency and on-time execution.
  • Conduct competitive research, analyze trends, and surface insights relevant to Las Vegas travel and entertainment.

What We're Looking For

  • Proven experience in executing multi-channel digital marketing campaigns.
  • Strong analytical skills with experience using data to inform content and strategy decisions.
  • Experience building, QAing, and deploying email campaigns in a marketing automation platform.
  • Proficiency in managing web content within a CMS and implementing SEO best practices.
  • Experience developing social content plans and managing community engagement.
  • Ability to manage multiple projects, define processes, and meet deadlines.
  • Excellent collaboration skills to work effectively with creative, product, and partner teams.
  • Knowledge of Las Vegas travel and entertainment trends is highly beneficial.

Technical Stack

  • Braze
  • CMS
  • GA4
  • Looker Studio
  • Social tools

Team & Environment

This role reports to the Director of Marketing.

Required Skills
BrazeCMSGA4Looker Studiosocial media marketingemail marketingcampaign managementcontent creationanalyticsreporting
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About company
Job Details
Department Marketing
Category other
Posted 14 days ago