The Demand Generation Manager will be responsible for driving performance marketing success for up to seven SMB clients at Directive, a B2B performance marketing agency. This remote role emphasizes ownership of client results across paid media, SEO, and CRO, with a focus on data-driven strategies, client communication, and exceeding SQL targets.
What You'll Do
- Own the success of SMB clients across channels
- Handle client relationships with poise, confidence, and empathy
- Project manage and organize your accounts
- Build relationships with your point of contacts
- Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
- Skilled at having a large impact in a very specific role
- Creative spark for marketing + deep passion for getting results
What We're Looking For
- 2+ years of experience in agency-side marketing
- 2+ years of experience in performance marketing
- Brilliant strategist and a truly T-shaped marketer
- World-class project manager who knows how to get things done on time and below cost
- Availability to travel
- Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
Nice to Have
- Strong SaaS background
Technical Stack
- Paid Media
- SEO
- CRO
- Zoom
- Slack
Team & Environment
- Up to 7 client accounts per manager
- Individual contributor with direct client ownership
Benefits & Compensation
- Annual base salary range of $80,000 - $85,000 USD
- Potential for bonus eligibility
- Medical, dental, vision plans, disability, and life insurance coverage for you and your family
- 100% employer-paid plan for you
- 50% employer contribution for dependents
- Access to certified therapists through Spring Health
- Membership to Headspace
- Gympass for physical wellness
- Unlimited PTO (2-week minimum)
- Paid Company Holidays
- Your Birthday Off
- End of Year Recharge (Closed December 24 - January 1)
- Paid Parental Leave
- Traditional and Roth 401(k) with a 3% company match
- Annual bonus based on tenure, which scales in total amount over time
- Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership
Work Mode
- 100% virtual from home office; option to use office in Irvine, California; reliable internet and professional background required
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
