EY is seeking a Customer Marketing Manager to advise a diverse client base on optimizing marketing performance and operating models. You will leverage data-driven insights, advanced analytics, and marketing technology to lead transformation initiatives and drive new business development.
What You'll Do
- Advise clients on optimizing their marketing performance and operating model, launching new solutions, and providing insights on marketing cost reduction.
- Advise clients on customer segmentation and personalization strategies using data-driven insights, advanced analytics, AI, and automation tools.
- Support the assessment and implementation of enterprise marketing technology platforms and tools.
- Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
- Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
- Support cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
- Manage expectations of client service delivery and advise on current business and industry trends relevant to the client's business.
- Manage and motivate teams of professionals with diverse skills and backgrounds, consistently delivering quality client services by monitoring progress.
- Maintain long-term client relationships and networks, and cultivate business development opportunities.
What We're Looking For
- A Bachelor’s degree in Business, Marketing, Data Analytics or a related field and 5 years of progressive, post-baccalaureate related work experience. Alternatively, a Master’s degree and 4 years of related work experience.
- 4 years of experience in one or a combination of: marketing consulting, a marketing role, and/or executing strategic marketing projects.
- 4 years of experience in customer and marketing strategy, marketing operations, and/or customer data and technology.
- 4 years of experience in 2 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management, and/or marketing technology.
- 4 years of experience in B2B and B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing marketing strategy and operating model.
- 4 years of experience working in marketing, customer-driven and growth projects within a combination of at least two of the following industries: Technology, telecom, media, entertainment, consumer products, and/or retail.
- 3 years of experience supporting business development opportunities throughout the sales lifecycle, including leading RFP responses.
- 3 years of experience leading cross-functional project teams across multiple work site locations, and managing a team of consulting and marketing professionals, including direct reports, by providing structured, on-the-job feedback.
- 3 years of experience with 2 of the following: Agile Organization Development, Business case development, design systems development and documentation, and/or digital strategy.
- Requires travel up to 80%, of which 20% may be international, to serve client needs.
Technical Stack
- Adobe Suite
- Salesforce Marketing Cloud
- Google Ads
- Customer Data Platforms
Team & Environment
You will manage and motivate teams of professionals with diverse skills and backgrounds.
Benefits & Compensation
- Compensation: $200,845.00 per year
- Medical and dental coverage
- Pension and 401(k) plans
- Paid time off options
- Flexible vacation policy
- Time off for designated EY Paid Holidays, Winter/Summer breaks, Personal/Family Care, and other leaves of absence
Work Mode
This is a hybrid position based in Raleigh, NC.
EY provides equal employment opportunities to applicants and employees without regard to race, color, religion, age, sex, sexual orientation, gender identity/expression, pregnancy, genetic information, national origin, protected veteran status, disability status, or any other legally protected basis, including arrest and conviction records, in accordance with applicable law.
