Ruby Labs is hiring a CRM & Email Marketing Associate

WinTech is looking for a CRM & Email Marketing Associate to join our team. In this junior specialist role, you will support the CRM & Email Marketing team, contributing to lifecycle campaigns across multiple fast-growing brands. You will execute email workflows, A/B tests, localisations, and performance tracking to help drive user engagement.

What You'll Do

• Build and launch email campaigns and automated workflows inside Customer.io based on provided briefs, templates, and copy.
• Set up A/B tests on subject lines, content, and CTAs to help optimise open rates and conversion rates.
• Coordinate and implement localisation of email content across multiple languages supported by our products.
• Track email performance metrics (open rate, CTR, CVR, unsubscribe rate, etc.) using tools like Mixpanel and Customer.io.
• Compile weekly reports and flag trends or anomalies.
• Support the Marketing team with routine QA, list hygiene, tagging, and UTM tracking to ensure clean execution and data accuracy.
• Collaborate with designers, product teams, and data analysts to ensure campaigns are on-brand, accurate, and effective.

What We're Looking For

• 1–2 years of hands-on experience in email marketing, CRM, digital marketing, or marketing operations.
• Familiarity with Customer.io or similar tools (Klaviyo, Mailchimp, Braze, etc.).
• Basic understanding of A/B testing and segmentation.
• Strong written and verbal communication skills in English.
• Fast learner with a passion for email marketing.
• Detail-oriented and process-driven.
• Proactive attitude and ability to work independently.
• Strong organisational skills and ability to manage multiple tasks.

Nice to Have

• Exposure to Mixpanel, Google Analytics, or other data tools.
• Experience working with or localising multi-language content.

Technical Stack

• Customer.io
• Mixpanel

Team & Environment

You will work closely with the CRM & Lifecycle Marketing Manager and Marketing Director.

Benefits & Compensation

• Remote Work Environment.
• Unlimited PTO.
• Paid National Holidays.
• Company-provided MacBook.
• Flexible Independent Contractor Agreement with tax advantages, networking opportunities, reduced employment obligations, and freedom to work from anywhere.

Work Mode

This is a global, fully remote role open to candidates in any country within approximately ±4 hours of CET.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.