Nacar is hiring a Creative Strategist fully focused on direct-response creative for a performance-driven DTC group. You will ideate, script, and iterate performance-driven ad concepts in a high-velocity testing environment, working closely with media buyers, editors, and AI-assisted production workflows.
What You'll Do
- Develop high-converting direct-response ad concepts for paid social channels like Meta, TikTok, and YouTube Shorts.
- Write and structure VSL scripts, hooks, and persuasive ad frameworks.
- Build and iterate creative angles tailored to supplements, focusing on education and compliance-aware claims.
- Build and iterate creative angles for hair care, focusing on visual transformation and emotional storytelling.
- Collaborate with editors on AI-generated and hybrid video content.
- Use AI creative tools to accelerate ideation, scripting, and creative variation.
- Analyze creative performance metrics, including CPA, CTR, and hook rate, to propose continuous optimizations.
- Partner closely with media buyers to scale winning concepts efficiently.
What We're Looking For
- Proven experience as a Creative Strategist in direct-response DTC.
- Mandatory experience in the supplements and/or hair care verticals.
- Strong understanding of VSL formats and conversion-focused storytelling.
- Proficiency with AI creative tools and AI-assisted production workflows.
- Experience working directly with editors and performance marketing teams.
- A highly performance-oriented, test-and-learn mindset.
Nice to Have
- Experience in both supplements and hair care verticals.
Technical Stack
- AI creative tools.
Team & Environment
You will work closely with media buyers, editors, and AI-assisted production workflows.
Work Mode
This is a global role.
