Paired is hiring a Creative Strategist to drive performance-focused creative for a direct-to-consumer brand. You will own the full creative pipeline from ideation to performance analysis, collaborating closely with editors, designers, and media buyers to optimize direct-response campaigns.

What You'll Do

Ideate, script, and build weekly direct-response creative briefs for UGC short-form, DR edits, and static assets.
Own end-to-end production from brief to creator/editor handoff, QA, upload/naming, and handoff to the media buying team.
Partner with editors and designers, providing crisp, timely feedback to hit spec and deadlines.
Develop platform-native concepts with an emphasis on direct-response video.
Take ownership of performance to hit monthly/quarterly creative OKRs tied to CPA/CAC and win rate.
Translate performance metrics into weekly test plans and iteration priorities.
Collaborate with strategists and media buyers to set hypotheses, budgets, and success criteria.
Run the insight loop: analyze, codify learnings, decide, brief, launch, and document in Notion.
Review ads performance and identify optimization opportunities.
Ideate new hooks and ad concepts, creating briefs for video editors and graphic designers.
Maintain and expand the angle library.
Track competitor and market trend signals.
Manage multiple projects in a fast-paced environment, communicating timelines, blockers, and trade-offs proactively.

What We're Looking For

Proven experience in a creative strategy role for US-based DTC brands selling physical products.
Deep understanding of direct-response advertising and performance marketing.
Experience with Meta, Instagram, and YouTube advertising platforms.
Strong analytical skills and comfort with performance metrics.
Excellent project management and communication skills.