IG is looking for a Creative Copywriter to join our marketing team. You will craft compelling, on-brand copy that engages customers, simplifies complex financial concepts, and drives action across all marketing touchpoints. Our culture values high autonomy and a focus on doing things differently to increase our number of active clients and drive sustainable growth.
What You'll Do
- Write clear, persuasive copy for campaigns, email, social media, website, and app
- Adapt tone and messaging for different audiences, markets, and product types
- Collaborate with designers and strategists to develop integrated creative concepts
- Translate complex financial information into accessible, engaging content
- Ensure all copy adheres to brand guidelines and regulatory requirements
- Participate in creative brainstorming and campaign development
- Maintain consistency in brand voice across all customer communications
- Deliver copy to tight deadlines while maintaining quality standards
What We're Looking For
- 3-5+ years copywriting experience in advertising, marketing, or financial services
- Strong portfolio demonstrating range across channels and formats
- Proven ability to write for different customer segments and experience levels
- Strong headline and conceptual thinking skills
- Solid understanding of digital-first content and platform-specific writing
- Strong collaborative skills and ability to work effectively with design and strategy teams
- Demonstrated ability to participate in creative brainstorming and campaign development
- Adaptability to work across B2C and B2B contexts
- Knowledge of brand guidelines and regulatory compliance requirements
Nice to Have
- Experience with regulated copy and compliance review processes beneficial
Team & Environment
You will work in cross-functional teams.
Work Mode
This is an office-based position located in Bengaluru.
IG is an equal opportunity employer.
