Highwire is looking for a Content Creator & Copywriter to become a dynamic and adaptable member of our Content team. You will develop and execute creative work across multiple disciplines, including social media strategies, new business concepts, and brand campaigns. This role thrives in a collaborative, fast-paced environment where creativity, curiosity, and strong writing skills are essential.
What You'll Do
- Develop and execute creative social media content, campaigns, and copy across various platforms like LinkedIn, Twitter, Instagram, and TikTok.
- Work closely with clients to understand their needs, adapt quickly to changing priorities, and pivot strategies to align with shifting business goals.
- Manage content calendars and social media channels for multiple clients, ensuring high-quality execution and on-time delivery.
- Collaborate with account teams to develop and refine content that meets client objectives, often on tight timelines.
- Write copy that resonates with diverse audiences, tailoring tone and messaging for B2B technology clients as well as consumer-facing brands.
- Execute paid and organic social media strategies, optimizing content to boost brand awareness, engagement, and conversions.
- Track performance metrics, analyze data, and adjust strategies to improve results and meet KPIs.
- Stay flexible and open to experimenting with new ideas, platforms, and tools to meet evolving client needs.
- Write effective copy for new business pitches, including manifestos, rationale, and product descriptions.
What We're Looking For
- 3-4 years of client-facing experience in social media content creation.
- Strong ability to manage multiple accounts in a fast-paced environment.
- Experience working on B2B technology clients.
- Required experience managing Healthcare, Professional Services, and Consumer clients.
- Deep understanding of how to engage audiences in B2B tech, healthcare, professional services, and consumer sectors.
- Excellent social media copywriting skills.
- Ability to quickly adjust tone and style across different brands and platforms.
- Proven ability to work under tight deadlines and shift priorities.
- Ability to handle multiple client requests with flexibility and efficiency.
- Familiarity with social media management tools like Sprout Social, Hootsuite, or Buffer.
- Familiarity with current digital trends.
- A proactive approach to learning and experimenting.
Nice to Have
- Experience managing social media for senior executives or thought leaders.
- Strong understanding of influencer marketing and activation.
- Passion for quickly learning new platforms, tools, and digital marketing techniques.
Technical Stack
- Sprout Social
- Hootsuite
- Buffer
Team & Environment
You will be a member of the Content team within an integrated, creative agency environment.
Benefits & Compensation
- Competitive salary with merit-based opportunities for growth.
- Flexible hybrid work model tailored to your schedule and lifestyle.
- Generous vacation policy, including extended summer and winter breaks.
- Early log-off on Fridays through the Empower Hours program.
- 401(k) plan with employer matching.
- Comprehensive medical, dental, and vision coverage, plus FSA options.
- Paid parental leave benefits.
Work Mode
This role follows a hybrid work model.
Highwire is an equal opportunity employer.
