Herman-Scheer is hiring a Strategist-Copywriter to develop the voice and story of modern consumer brands. In this role, you will craft compelling narratives and collaborate closely with creative directors, strategists, designers, and project managers to create clear, engaging, and strategically driven copy across a variety of channels and formats, ensuring alignment with client business goals.
What You'll Do
- Create verbal identity systems, including taglines, manifestos, and descriptive language.
- Partner with the Strategy team to translate insights into clear, compelling strategic plans.
- Articulate the brand’s core narrative, greater vision, value propositions, and positioning.
- Develop tone of voice guidelines that define how a brand speaks across contexts.
- Lead brand and product naming explorations that deliver on the brand strategy.
- Craft compelling copy for key brand touchpoints such as websites, packaging concepts, and email communications.
- Collaborate with strategists and designers to ensure creative ideas are insightful and deliver upon client objectives.
- Experiment with AI and emerging tools to expand what’s possible in copy development and testing.
- Conduct cultural and competitive scans to uncover how language shapes relevance.
- Contribute to client workshops and presentations, helping brands articulate their voice and story.
- Help build the foundation for a growing Verbal Identity practice at Herman-Scheer.
- Act as a thought leader within the agency, providing strategic and creative perspective to projects.
What We're Looking For
- 4+ years working as a strategist or copywriter at an agency, startup or similar environment writing for modern consumer brands across multiple categories.
- Sharp editor and versatile writer able to shift from punchy campaign language to long-form narrative.
- Ability to translate complexity into simplicity, and simplicity into something emotionally resonant.
- Strong curiosity and asks the hard questions.
- Thrive in a fast-paced, entrepreneurial environment and can work autonomously.
- Invested in and well-versed in cultural and market trends.
- Energized by diverse perspectives, ideas, and experiences.
- Excited by the future of writing including AI tools and want to explore how they can support the craft.
Team & Environment
You'll join a 17 person, primarily remote team, working alongside great people, doing great work for great clients.
Benefits & Compensation
- 100% medical, vision, and dental coverage
- 15 days of PTO and 6 sick days
- Employer-Sponsored Life Insurance coverage
- Employer-Sponsored Short Term Disability Insurance
- Employer-Sponsored Employee Assistance Program (EAP)
- $50/month Health & Wellness stipend + $50/month Work From Home stipend
- $600/year Learning & Development stipend
- $250 initial WFH set-up benefit
- HS Winter Break (week between Christmas and New Years)
- Apple computer and gear
Work Mode
This is a hybrid role based in Venice.
