Overline is hiring a commercially minded Content and Marketing Manager to directly fuel pipeline growth. In this individual contributor role, you'll turn insight into powerful content, manage production, and activate across channels to open doors, accelerate conversations, and demonstrate measurable impact.
What You'll Do
- Work closely with the Overline leadership team to understand growth ambitions and co-create an appropriate marketing strategy.
- Translate marketing strategy into actionable plans and deliver using internal and external resources.
- Manage outsourced partners for TFAR production and social media amplification.
- Manage PR conversations directly with journalists and via the Goodway PR agency.
- Manage the yearly events calendar including budgets and team allocation for attendance.
- Manage the thought leadership/publishing calendar, including playbooks and whitepapers.
- Manage content production through internal and external writers, designers, and partners.
- Manage website updates, SEO, and lead tracking.
- Manage social accounts and create assets for LinkedIn, YouTube, and Podcast channels.
- Work with the GM to build and manage the yearly marketing budget.
- Measure and report on marketing effectiveness with quarterly reviews.
- Oversee development of marketing collateral, brand guidelines, and sales enablement materials.
- Support ABM efforts with tailored content and engagement materials.
- Assist with managing key industry partnerships such as ISBA, WFA, and ANA.
- Continually seek ways to improve marketing strategy and brand positioning.
- Plan and manage key tent pole events with external partners and internal teams.
What We're Looking For
- 10+ years of experience in marketing, with global multi-market exposure.
- A bachelor's degree in marketing or a related field.
- Strong understanding of full marketing lifecycle and branding principles.
- Fluency in modern marketing principles including AI tools and key industry vendors/partners.
- Strong strategic thinking and problem-solving skills.
- Excellent communication and presentation skills.
- Proven ability to manage content production projects and event activations, influence stakeholders, and meet deadlines.
- Experience managing internal and external writers, designers, PR partners, and freelancers.
- Ability to build and maintain strong relationships with clients and partners.
- A track record of driving growth and meeting or exceeding business goals.
- Ability to analyze data and make informed decisions.
- Strong project management skills and ability to work with cross-functional teams.
- Collaborative, commercially minded, and outcomes-driven.
- Proven track record in sales enablement, ABM, and event marketing.
- Fluency in English.
Nice to Have
- Experience working with global clients across US, EMEA, APAC, LATAM.
- Maintaining a network in the PR and marketing journalism space.
- Knowledge of other languages.
Team & Environment
This is an individual contributor role collaborating closely with the GM, Fractional CMO, SME leaders, revenue team, and a bench of designers, writers, PR partners, and freelancers.
Work Mode
This is a US remote position.
Overline is committed to actively building a diverse, equitable and inclusive workplace where everyone feels welcomed, valued and heard, and is treated with dignity and respect.
