Galderma is looking for a Marketing Manager to build healthy performance brands by translating strategy into impactful execution. You will be responsible for driving innovation, consumer engagement, and profitable growth across our DS brands.
What You'll Do
- Build and lead holistic brand strategies, communication plans incorporating IMC principles, and portfolio roadmaps that represent brand mission and core values.
- Develop business growth plans for Galderma DS brands and gain cross-functional alignment for innovative and achievable executions.
- Lead short- and long-term portfolio plans and development for sustainable and profitable brand growth.
- Manage Brand P&L.
- Coach Brand Managers and Assistant Brand Managers in skills and competencies.
- Lead annual communication strategy and activation plans to drive harmony, consistency, and amplification of brand messages and visuals across all channels.
- Ensure brand communication strategies are aligned with regional/global strategy.
- Analyze and evaluate the effectiveness of marketing tactics and ROI to identify potential areas for improvement.
- Manage all external partners (creative agency, PR agency, etc.) with SMART KPIs and consistently high-quality execution.
- Manage agencies such as Kantar/Nielsen, track performance, and extract insights from CMI data and trends.
- Monitor competitive market dynamics to inform marketing plan development or required adjustments.
- Conduct consumer/market research to identify new opportunity areas and assess size of prize.
- Understand competitor marketing to identify opportunities.
- Identify unique connection points, unmet needs, and insights with target consumers to enhance communication and content.
- Lead new product launch projects as a local marketing lead with enabling functions and regional partners.
- Partner with regional marketing teams for equity development & innovation strategy while leading local strategy & execution.
- Develop annual media strategies and plans by brand within the agreed strategic framework with media agencies.
- Manage owned media and brand accounts (Facebook, Instagram, etc.).
- Analyze media performance and external market environment to identify opportunities to improve efficiency and effectiveness.
- Lead PR strategy and management, working with the brand team and PR agency.
- Responsible for risk management and social viral management, and evaluate PR performance via agency.
- Collaborate with Channel Marketing to build performance marketing support for key customers in both offline and online platforms.
What We're Looking For
- Bachelor’s degree in business administration, sales and marketing, or related fields.
- Minimum 12 years of senior marketing management experience, or an equivalent combination of education and experience.
- Experience in Beauty categories and brands, operating in both offline and online channels.
- Fluent English communication skills are a must.
- Strong understanding of consumers and market dynamics.
- Actively engaged with social and digital platforms; curious about consumer trends.
- Comfortable with change and enjoys driving change.
Galderma focuses on getting results, embraces learning, and brings a positive energy. We combine initiative with a sense of teamwork and collaboration and are passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth, and we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
