AppsFlyer is seeking a Channel Partnerships Manager to accelerate growth through our reseller ecosystem. In this role, you’ll focus on both acquiring new resellers and driving revenue performance from existing ones, ensuring alignment with AppsFlyer’s business objectives across the mobile app ecosystem.
What You'll Do
- Identify, recruit, and onboard high-potential resellers in target markets.
- Develop and execute structured onboarding and enablement programs, including product training, sales readiness, and certification.
- Collaborate with Marketing to design co-marketing campaigns that accelerate the reseller pipeline and brand visibility.
- Set and manage quarterly reseller revenue and activation targets.
- Track and analyze reseller performance across pipeline, Closed Won, and retention metrics.
- Implement incentive or growth programs to enhance reseller contribution.
- Work closely with Sales and Customer Success teams to jointly plan GTM strategies, align on revenue goals, and ensure reseller performance and client retention.
- Work cross-functionally with Sales, Marketing, Legal, and Finance on pricing, deal registration, and partner operations.
- Provide regular business reviews and insights to internal stakeholders on partner performance and market trends.
- Stay updated on mobile marketing and measurement trends to identify new partnership opportunities.
- Benchmark ecosystem-wide reseller programs and recommend continuous improvements.
What We're Looking For
- Minimum 3-5 years of experience in Channel Sales or Partnership Management, preferably within the mobile app or SaaS ecosystem.
- Proven track record in partner-sourced revenue generation and enablement.
- Strong understanding of the mobile marketing and analytics landscape.
- Excellent communication, negotiation, and relationship management skills.
- Experience using CRM or PRM tools (e.g., Salesforce) to manage partner performance.
- Analytical mindset with the ability to assess partner ROI and pipeline health.
- Self-motivated, outcome-driven, and able to thrive in a fast-paced environment.
Nice to Have
- Basic understanding of AI applications in marketing, measurement, and automation, with curiosity to leverage AI for partner performance insights and efficiency.
Technical Stack
- Salesforce
Work Mode
This is a global role.
We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation.
