Hybrid Full-time

Project Expedition is hiring a B2B Digital Marketing Specialist

About the Role

Project Expedition is seeking a B2B Digital Marketing Specialist to drive growth and engagement within the travel industry. Working closely with our Sales team, you will own the creation and execution of marketing campaigns across digital channels to expand our reach and revenue. The ideal candidate combines an exceptional design aesthetic with strong copywriting skills to effectively communicate our brand and products to agency partners.

What You'll Do

  • Identify growth opportunities through in-depth market research and analysis of the travel industry.
  • Develop and execute comprehensive marketing plans to expand growth, engagement, and revenue.
  • Own the execution of campaigns and initiatives from concept through delivery, ensuring deadlines and outcomes are consistently met.
  • Proactively research and propose strategic marketing assets, campaigns, and training initiatives aligned with sales goals.
  • Produce high-quality first-round drafts of content and assets with minimal required feedback.
  • Create, curate, and manage content across social media, email campaigns, webinars, training materials, and website updates.
  • Ensure messaging aligns with specific agency needs, trade demand, and known training gaps.
  • Maintain a high standard of design and brand consistency across all channels.
  • Execute on team Sales Goals projects with 100% accountability and consistent on-time delivery.
  • Support agency-level growth initiatives and secure high-value advisor engagement, including sourcing webinar registrants from key accounts.
  • Proactively identify opportunities to expand reach, accelerate revenue, and strengthen advisor relationships.
  • Monitor and optimize open rates, click-through rates, and campaign performance to meet or exceed industry benchmarks.
  • Maintain 100% on-time delivery of weekly, monthly, and agency-specific assets.
  • Balance workload across priorities: B2B content execution, market and competitor research, and targeted outreach.
  • Manage communications with travel advisors and partners, ensuring timely responses and strong relationship management.
  • Respond to advisor communications within 24 hours and escalations with urgency.
  • Actively contribute valuable market, supply, and service insights from online chatter and partner feedback.
  • Adopt and leverage new technologies, AI tools, and marketing platforms to increase efficiency and productivity.
  • Anticipate challenges, propose solutions, and collaborate cross-functionally with Sales, Training, and Product teams.

What We're Looking For

  • Fluent in English (written and spoken).
  • Proficient with digital marketing tools and platforms (social, email, design, analytics, CRM, AI tools).
  • Excellent written communication skills — must be comfortable drafting copy, marketing campaigns, training content, press releases, and sales assets.
  • Ability to work independently, proactively, and with strong accountability.
  • Proven ability to meet deadlines, manage competing priorities, and execute consistently at a high level.
  • Comfortable working in a performance-driven environment with clear metrics and growth targets.

Nice to Have

  • 3+ years of experience in digital marketing, preferably within B2B, SaaS, travel, or agency-facing industries.
  • Proven ability to plan, organize, and execute multi-channel marketing plans with minimal supervision.
  • Strong email design skills, including layout, formatting, and performance-driven content creation.
  • Proven experience creating marketing assets such as PDFs, flyers, one-pagers, and branded collateral.
  • Video editing experience for short-form marketing, training, and promotional content.
  • Deep understanding of style guides and brand guidelines, with the ability to maintain consistency across all assets and channels.
  • Strong data analytics mindset — comfortable reviewing performance data (open rates, click-through rates, engagement, conversions) to identify successes, gaps, and optimization opportunities.
  • Campaign design and strategic problem-solving skills: able to take a business or sales challenge and translate it into a cohesive, multi-channel marketing campaign.
  • High level of creative thinking paired with strong execution discipline.
  • Highly organized, detail-oriented, and comfortable taking initiative in a fast-moving environment.
  • Comfortable working independently while managing multiple priorities and deadlines.

Technical Stack

  • Digital marketing tools and platforms (social, email, design, analytics, CRM, AI tools).

Team & Environment

You will work closely with the Sales Team and collaborate cross-functionally with Sales, Training, and Product teams. This is a fast-growing travel and tourism startup where the role is expected to evolve over time. It's a great fit for someone who thrives without a lot of structure, works independently, responds well to change and a fluid working environment, and who always tries to find a better way of doing things.

Benefits & Compensation

  • Annual company bonus (up to a total of $3,000, based on company targets - deferred eligibility).
  • 15 days of leave (increases to 20 days at 2 years tenure).
  • Company Healthcare Plan (Company contribution $9K with 2 completely covered plans).
  • 401K company plan.
  • Annual work from home budget $500.
  • Annual training budget of $250.
  • TSA Precheck (worth $80).
  • Annual Project Expedition tour credits of $750.
  • Employee discounts on thousands of tours and activities.

Work Mode

This is a hybrid position. Candidates must be located in the United States, excluding California and New York.

Required Skills
B2B MarketingDigital Marketing StrategySEO/SEMSocial Media MarketingEmail MarketingMarketing AnalyticsCRM ManagementMarketing AutomationContent CreationAI Marketing ToolsProject ManagementCommunication SkillsData Analysis
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About company
Project Expedition

A fast-growing travel startup.

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Job Details
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Posted 2 months ago