Directive is hiring an Account Strategist, Paid Media (Remote Canada)

Directive Consulting is hiring an Account Strategist, Paid Media to serve as a key client contact and strategy lead for enterprise SaaS businesses. In this remote role based in Canada, you will oversee a portfolio of paid media accounts, driving performance and client satisfaction through custom strategies and data-driven optimization.

What You'll Do

• Oversee and lead a collection of Paid Media accounts.
• Build quarterly strategies for clients.
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels.
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting.
• Analyze campaign performance data using tools like Google Analytics, GA4, and Excel.
• Deeply understand client positioning and unique value propositions.
• Serve as direct support to client contacts, including weekly communication with vendors or operational partners.
• Confirm lead routing is accurate within a CRM.
• Drive referrals via client relationships and your professional network.
• Work directly with an Associate Director to ensure internal and client goals are achieved.
• Be responsible for personal productivity and utilization.
• Travel to visit clients approximately once per year, per client or as needed.

What We're Looking For

• 3+ years experience working at a performance or digital marketing agency.
• Experience working specifically with B2B SaaS/tech clients in an agency setting.
• Deep expertise across paid search and paid social advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Proficiency in using advertising platforms and tools (Google Ads, Facebook Business Manager, LinkedIn Campaign Manager).
• Strong understanding of PPC principles (keyword research, ad copywriting, bid management, campaign optimization).
• Ability to analyze campaign performance data to make data-driven decisions.
• Ability to drive results and measure via OCT.
• Proven and measurable success with mid-market or enterprise accounts.
• A unique perspective on how to drive value for SaaS.
• Ability to translate and articulate strategy and tell stories with data.
• Ability to organize, prioritize and manage multiple projects simultaneously.

Nice to Have

• Equal parts competitive and curious; a true problem solver.
• Live on the cutting edge of the industry, always looking for opportunities to grow and share.
• Quality-obsessed.

Technical Stack

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Google Analytics
• GA4
• Excel
• CRM

Team & Environment

You will work directly with an Associate Director, reporting to them to ensure internal and client goals are achieved.

Benefits & Compensation

• Set living wage.
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.
• 100% employer-paid plan for you and a 50% employer contribution for your dependents.
• Mental health: Access to certified therapists through Spring Health, membership to Headspace.
• Physical health: Gympass.
• Time Off: Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure.
• Annual Anniversary Trip with peers and executive leadership.

Work Mode

This is a remote position open to candidates located anywhere in Canada.

Directive Consulting is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.