Reef is hiring an Account Executive (AE) - Business Coaching

Reef is hiring its first dedicated Account Executive for its business mentoring and masterminding services. You will own the warm-lead funnel end-to-end, moving prospects from events and inbound pipelines into discovery calls to close high-value contracts. As you demonstrate results, you'll help build out and mentor additional closers, setting yourself up for progression into sales management.

What You'll Do

• Own the warm-lead funnel end-to-end: moving prospects from event or expo and inbound pipelines into discovery calls.
• Independently close high-value, £4K–50K+ annual contracts.
• Leverage custom CRM, psychometric profiling insights, and AI-driven workflows to nurture relationships and articulate the client's unique business masterminds.
• Secure signed deals and revenue for the client.
• Help build out and mentor additional closers as you demonstrate results.

What We're Looking For

• 2+ years closing high-value B2B sales (£4K–50K+ ARR).
• Expert at nurturing warm or expo-generated leads into decision-maker conversations.
• Demonstrated ability to manage full sales cycle: qualification → discovery → proposal → close.
• Proven track record hitting ≥4 closed deals/month, with clear CRM attribution.
• Experience mentoring or scaling teams of SDRs or closers.
• Strong CRM discipline: creating and managing opportunities, audit-trail ownership.
• Comfortable using GoHighLevel or equivalent AI-driven sales platforms.

Nice to Have

• Familiarity with psychometric profiling to tailor sales approaches.
• Background in professional services, coaching, or mastermind-style offerings.
• Experience working within UK business networks and expo environments.
• Skilled at VoIP calling, email/SMS/LinkedIn cadences, and real-time call coaching.

Technical Stack

• GoHighLevel CRM
• AI-driven sales platforms

Team & Environment

You will report directly to the Sales Director & Founder.

Benefits & Compensation

• Compensation: £499 base plus uncapped commissions.
• Stable, long-term contractor role with a blue-chip mentoring & networking brand.
• Clear path to sales management and a team-lead role.
• Regular feedback and “office hours” directly with the Founder.
• Trust-based culture: autonomy, clear KPIs, minimal micro-management.
• Monthly earnings paid in local currency via Wise or your preferred method.
• Comprehensive onboarding on company AI-enhanced CRM, sales systems, and psychometric tools.

Work Mode

This is a remote position.

Reef is an equal opportunity employer.