Nacar is seeking a CRO Specialist to drive measurable improvements in conversion and user experience across our digital properties. You will be responsible for identifying friction points, building hypotheses, executing tests, and implementing UX/UI improvements, leveraging a deep understanding of CPG consumer behavior.

What You'll Do

Lead end-to-end CRO initiatives across websites, including audits, hypothesis creation, test planning, execution, and analysis.
Optimize user flows for CPG-driven digital experiences, ensuring seamless discovery, consideration, and conversion.
Conduct both qualitative and quantitative research—heatmaps, session recordings, user behavior analysis, funnel metrics, and competitor benchmarking.
Build and run A/B and multivariate tests across landing pages, product detail pages, collections, and checkout flows.
Collaborate with design, development, and marketing teams to implement UX/UI improvements based on data insights.
Analyze test outcomes and deliver clear, actionable recommendations for improving conversion rate, average order value, and overall funnel performance.
Drive landing page optimization for promotional campaigns, product launches, and seasonal CPG promotions.
Stay up to date with CRO best practices, direct-to-consumer trends, and CPG merchandising strategies.

What We're Looking For

3–5+ years of dedicated CRO experience, preferably within CPG food & beverage brands or agencies supporting CPG clients.
Strong expertise in GA4, heatmapping tools (Hotjar, Clarity, Lucky Orange), and A/B testing platforms (VWO, Optimizely, Convert, Intelligems).
Proven record of driving measurable improvements in conversion rate, revenue per visitor, and user engagement.
Ability to translate data into clear and compelling insights that inform UX/UI changes and testing opportunities.
Solid understanding of CPG customer behavior, shelf-to-cart psychology, and merchandising principles.
Experience collaborating with design, development, and marketing teams to deploy tests and UX updates.