Arrow Tool Group is hiring a VP of Product Management, eCommerce, & Brand Marketing to define and execute the strategic marketing vision for the Arrow Fastener brand. This executive leadership role owns end-to-end product development and commercialization, brand and product marketing, eCommerce and digital strategy, and customer insight programs. You will collaborate closely with Sales, Engineering, Operations, and Asia-based Product Development teams to ensure alignment and drive results.
What You'll Do
- Develop and implement the comprehensive marketing strategy aligned with company growth objectives.
- Provide leadership and direction to the marketing organization, ensuring clarity of priorities, strong team performance, and effective resource allocation.
- Serve as a key member of the executive leadership team and contribute to long-term business planning.
- Lead the development and execution of the go-to-market strategy for new and existing products.
- Oversee commercialization plans, launch frameworks, packaging strategy, and lifecycle management.
- Partner cross-functionally to ensure on-time, successful launches that meet financial and customer expectations.
- Conduct market sizing, segmentation, competitive analysis, and pricing assessments.
- Lead brand strategy, positioning, and messaging to support the company’s vision and product roadmap.
- Manage development of integrated marketing programs, product campaigns, and channel marketing initiatives.
- Uphold brand consistency across all customer touchpoints, content, and visual identity guidelines.
- Partner with Sales to support customer programs and merchandising initiatives.
- Direct the digital marketing strategy across SEO/SEM, digital advertising, CRM, email, and social channels.
- Expand and optimize eCommerce performance across key retail partners and direct-to-consumer platforms.
- Oversee digital content strategy, product detail page (PDP) quality, and digital asset standards.
- Utilize analytics to track performance, optimize spend, and improve customer journey across digital channels.
- Lead structured VOC programs to capture insights from end users, channel partners, and professional tradespeople.
- Analyze customer needs, behaviors, and product usage to inform product strategy and marketing direction.
- Integrate VOC into key business processes, including product development and brand positioning.
- Oversee competitive intelligence and marketplace trend monitoring.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or a related field.
- 10–15 years of progressive marketing leadership experience.
- Demonstrated expertise in managing a breadth of marketing functions including product management and commercialization, brand management, eCommerce, and digital marketing.
- Proven experience building and leading VOC programs and applying insights to strategy.
- Strong analytical capability with demonstrated experience using data to drive decision-making.
- Exceptional leadership, communication, and cross-functional collaboration skills.
- Ability to operate both strategically and tactically in a fast-paced environment.
- Passion for hand tools and a strong understanding of the category’s customer base.
- Proven leadership competency in strategic thinking, customer focus, data driven decision making, talent development, influence and accountability.
Nice to Have
- MBA strongly preferred.
- Experience ideally within the hardware & hand tools space, consumer durables, or related categories.
Team & Environment
You will lead the Product Management, and eCommerce & Marketing content teams based in NJ and report directly to the CEO of Arrow Tool Group as a member of the executive team.
Benefits & Compensation
- Compensation: $200,000 – $250,000 base salary with annual bonus eligibility.
- Medical, dental, and vision coverage (EPO and HSA plan options).
- Company-paid Life/AD&D and Disability Insurance.
- 401(k) Safe Harbor Retirement Plan with employer match.
- Paid Time Off including vacation, sick time, floating holidays, and 11 company-paid holidays.
- Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA).
- Employee Assistance Program (EAP).
- Voluntary benefits such as Critical Illness, Accident, and Supplemental Life Insurance (including Spouse & Child coverage).
Work Mode
This is an onsite position based in our Saddle Brook, New Jersey office.
Arrow Tool Group is an equal opportunity employer.
