LearnWorlds is hiring a VP of Product Marketing to build and lead our Product Marketing organization. This remote role connects product, marketing, and customer experience, turning insight into direction, strategy into stories, and stories into measurable impact.

What You'll Do

Build and own the GTM operating system: launch tiering, positioning and messaging, enablement, and adoption measurement across PLG and sales-assist.
Build systems, rhythms, and culture that connect Product, Marketing, and Customer Experience with continuous GTM orchestration.
Re-define and evolve LearnWorlds’ category story and positioning across creators, training businesses, and enterprises.
Translate product strategy into clear, differentiated narratives in partnership with the Chief Product Officer.
Build a predictable GTM system with tiered launch models, playbooks, and post-launch adoption tracking.
Lead launch orchestration across Product, Marketing, and Customer Experience, ensuring alignment from brief to measurement.
Maintain a steady product comms rhythm: feature announcements, newsletters, webinars, and updates.
Chair the Pricing Committee to drive packaging and monetization strategy.
Lead pricing research, tests, plan redesigns, and add-on evaluations across tiers and business models.
Build a pricing journey conducive to PLG growth, balancing cost increases with feature access.
Oversee lifecycle programs that connect trial activation, onboarding, adoption, and expansion.
Use data to identify friction points and design interventions that increase retention and feature engagement.
Build a unified insight system that combines customer research, product usage, market data, and competitor monitoring.
Partner with Product to research and evaluate new market opportunities, integrations, and feature directions.
Co-lead the growth of LearnWorlds’ AI-driven Signals Ecosystem.
Collaborate with Product and Engineering to build custom GPTs (or relevant AI services) that assist with positioning, pricing scenarios, and enablement drafts.
Equip Sales, Customer Experience, and Partnerships with concise, persuasive materials — talk tracks, ROI stories, competitive proof, and demos.
Build a Product Marketing organization defined by clarity, focus, and measurable outcomes. Lead an existing team of 6 PMMs.
Provide direction, context, and accountability — allowing PMMs to own their domains with autonomy.
Foster a culture rooted in writing, data, and iteration; protect focus time for deep work.

What We're Looking For

6+ years in B2B SaaS Product Marketing.
At least 4 years in leading and growing PMM teams.
Proven track record of moving monetization, adoption, retention, win-rate at multi-product PLG + sales-led companies.
Leadership through clarity: lead by writing, by structuring, by removing noise.
Strategic precision: steered product narratives, pricing decisions, and GTM motions that moved real metrics.
Analytical calm: can read data without drowning in it, spot patterns, size opportunities, and turn numbers into direction.
Storytelling as craft: can explain complex ideas simply and teach others to do the same.
System builder: think in frameworks and playbooks, not heroics.
AI curiosity: hands-on with AI tools for leverage, understand how intelligence compounds over time.
Cross-functional gravity: bring product sense to marketing and marketing sense to product.
Mindset: curious, practical, thoughtful, care about outcomes, not credit.

Nice to Have

Experience in e-learning, creator platforms, or customer education.
Exposure to multi-product SaaS ecosystems.
Comfort with tools that blend AI, automation, analytics, and storytelling.

Team & Environment

You will lead a team of 6 Product Marketing Managers and be part of a leadership group including the Chief Product Officer, Chief Marketing Officer, VP of Sales, and VP of Customer Experience.