Toma is seeking a VP of OEM Relations to be our strategic face to automakers. You will steer high-level strategy, secure co-op funding and program inclusion, and turn national initiatives into a scalable growth engine.

What You'll Do

Develop and execute a 3-year roadmap targeting high-impact OEMs and Tier-1 suppliers to secure program inclusion, co-op funding, and preferred-vendor status.
Serve as the executive point of contact across OEM relationships, guiding initiatives from pilot to national launch while translating partner needs into product, data, and reporting deliverables.
Manage OEM-sourced pipeline, forecasting, and P&L; design commercial models that align incentives and accelerate dealer adoption.
Collaborate with Product, Engineering, Marketing, and Customer Success to localize voice AI solutions and co-develop launch assets tailored to each OEM ecosystem.
Represent Toma at major automotive events and OEM forums; deliver thought leadership on voice AI and fixed-ops innovation.
Recruit, mentor, and scale a top-tier OEM partnerships team with a culture rooted in data-driven execution and dealer-first thinking.

What We're Looking For

10+ years in the automotive ecosystem, with a focus on OEMs, Tier-1 suppliers, or dealership technology platforms.
Minimum 5 years managing OEM programs, co-op funding structures, or certified vendor relationships.
Demonstrated ability to launch or scale technology or fixed-ops solutions via OEM, Shift Digital, or Tier-10 channels, consistently exceeding revenue and adoption targets.
Proven experience negotiating complex, multi-year commercial agreements including data security, compliance, and incentive models.
Strong ability to communicate AI, telephony, and integration capabilities in OEM-compliant language; capable of navigating technical conversations across engineering and partner teams.
Built and led cross-functional teams; brings executive presence with both C-level and field-level stakeholders.
Proficient in CRM and BI tools to manage pipeline, forecast revenue, track KPIs, and optimize program performance.
Willing to travel 30–40% for partner meetings, dealer councils, and industry events.
Bachelor’s degree required.

Nice to Have

Experience working directly with or through platforms like CDK, Reynolds, Xtime, Shift Digital, or Tier-10.
Deep understanding of OEM dealer incentive structures, after-sales service operations, and digital vendor certification processes.
Strong industry network and a history of participating in fixed-ops forums, OEM summits, or certification review boards.
MBA or similar advanced degree strongly preferred.

Team & Environment

You will report directly to the CEO and build a small, high-impact team as our traction scales. Our culture is a small team of former founders, athletes, and leaders who love winning. Autonomy is a table-stakes requirement, and we are incredibly customer-oriented, frequently traveling to meet them.