Pavago is hiring a VP of Marketing & Client Success to lead organic marketing, client satisfaction, and internal team growth. You will be responsible for driving scalable growth, building world-class systems, and elevating the client and marketing experience for our fast-growing organic lead generation company.
What You'll Do
- Manage and scale 20+ Facebook accounts, driving organic lead generation and community engagement
- Own the end-to-end Facebook Group strategy including growth, content, and performance
- Develop, test, and execute organic growth tactics, staying current on platform updates and trends
- Build social accounts from scratch into high-performing channels through compelling copy and visuals
- Optimise group presence to drive inbound leads, group engagement, and client satisfaction
- Lead the direction of copywriting and content creation, ensuring alignment with client voice and marketing goals
- Personally write and review high-performing content that speaks to local markets and generates leads
- Oversee team-wide publishing efforts across Facebook Groups, providing quality assurance and strategic guidance
- Guide content strategies across other social platforms as needed
- Act as the primary point of contact for key clients – aligning on goals, reviewing performance, and addressing issues
- Drive retention and satisfaction by proactively identifying challenges and delivering solutions
- Lead onboarding and ensure every new client starts strong with clear expectations and great first impressions
- Monitor group and campaign performance, sharing insights through strategic monthly reviews
- Lead and inspire a high-performing team of 10+ marketing and client success professionals
- Create a culture of accountability, creativity, and continuous improvement
- Design incentive structures to reward performance and retain top talent
- Set clear KPIs, monitor progress, and coach the team to hit performance targets
- Analyze campaign data and group insights to make informed decisions
- Continuously refine workflows and content strategies based on results
- Ensure all team activities are aligned with the broader vision and growth goals
What We're Looking For
- 3+ years in organic marketing, ideally in Facebook Group engagement
- Proven ability to scale social communities and drive leads
- Master copywriter and storyteller who creates engaging, converting content
- Client-first leader who builds trust, solves problems proactively, and delivers results
- Team builder and motivator who leads with empathy and builds a high-performance culture
- Execution-oriented strategist who thinks big, acts fast, and rolls up sleeves
- Strong communicator fluent in English with a professional, American tone in both written and verbal communications
Team & Environment
You will lead a team of 10+ marketing and client success professionals and report directly to the leadership team.
Work Mode
This is a fully remote position.
