About the Role
Lead the development and execution of the global digital marketing strategy to accelerate growth and strengthen market position. Own all digital channels, manage a team of marketing professionals, and collaborate cross-functionally to align marketing initiatives with business objectives.
Responsibilities
- Define and implement a comprehensive digital marketing strategy aligned with company goals
- Oversee all digital marketing channels including paid media, SEO, email, and social
- Drive customer acquisition and lifetime value through scalable campaigns
- Analyze performance metrics to optimize spend and improve ROI
- Lead A/B testing and conversion rate optimization initiatives
- Collaborate with product teams to align marketing with product launches
- Manage budget planning and forecasting for digital marketing activities
- Develop customer segmentation and personalization strategies
- Supervise content strategy and digital creative direction
- Build and lead a high-performance marketing team
- Recruit, mentor, and develop marketing talent
- Establish KPIs and reporting frameworks for marketing performance
- Work closely with sales and customer success teams
- Ensure brand consistency across all digital touchpoints
- Stay current with digital marketing trends and emerging technologies
- Manage relationships with external agencies and vendors
- Optimize customer journey mapping and funnel conversion
- Lead marketing automation strategy and implementation
- Oversee email marketing lifecycle programs
- Guide SEO and content marketing efforts to increase organic reach
- Use data analytics to inform strategic decisions
- Present marketing results and insights to executive leadership
- Ensure compliance with data privacy regulations
- Scale marketing operations in line with company growth
- Foster a culture of experimentation and continuous improvement
Nice to Have
- Master’s degree in business, marketing, or analytics
- Experience in direct-to-consumer or e-commerce models
- Background in startup or high-growth tech environments
- Knowledge of supply chain or fulfillment operations
- Experience with influencer marketing programs
- Familiarity with lifecycle marketing platforms
- Track record of building marketing departments from the ground up
- Public speaking or industry thought leadership experience
Compensation
Competitive salary with performance-based incentives and equity package
Work Arrangement
Hybrid with flexibility based on role requirements and team needs
Team
Part of the executive leadership team reporting directly to the CEO
Why This Role Matters
This position plays a critical role in shaping the future of customer engagement and brand growth. The right leader will transform marketing into a data-driven engine for scalable revenue.
Growth Opportunities
As the company expands, this role offers a path to broader leadership responsibilities and influence across the organization.
Available for qualified candidates requiring sponsorship
