Sharecare is looking for a VP, Measurement & Insights to manage and set the vision for the Campaign Measurement and Insights team. This hands-on leader will oversee business-driven analyses to generate insights that maximize revenue, customer retention, and growth, while supporting Sales and Account Management in significant client-facing responsibilities.
What You'll Do
- Manage, inspire, develop and lead team of data analytics and research professionals.
- Establish strategies and tactics to measure and optimize digital campaign performance.
- Develop and execute client-specific insights and strategies.
- Foster strong client relationships, particularly within client analytic departments.
- Stay abreast of industry trends and emerging analytics technologies.
- Proactively manage client program performance to maximize profitability while achieving high-quality results and client satisfaction.
- Recommend investment allocations based on client KPIs, delivery feasibility and internal financial goals.
- Participate in RFP brainstorming sessions with Integrated Marketing and Sales teams to incorporate performance insights into product recommendations.
- Partner with Data Sciences team to develop campaign optimization approach.
- Build out a centralized and comprehensive business and campaign analytics team and process.
What We're Looking For
- BA or BS Degree required.
- Minimum of 10+ years of similar work experience in the digital media space.
- Experience in pharmaceutical/healthcare marketing and promotion.
- Ability to think strategically and relate data insights to business objectives.
- Ability to multitask, manage tight deadlines, and work effectively with cross functional teams.
- Strong communication skills (written and verbal) with results orientated mindset.
- Ability to travel to attend client meetings, conferences, seminars and industry events and in person team meetings.
- Direct experience in building novel data, digital and analytics capabilities, and leading analytics in support of critical strategic decisions around product or campaign optimization.
- Health care business, data (e.g. Crossix, IQVIA) and campaign measurement acumen with a comprehensive understanding of the pharmaceutical industry.
Nice to Have
- MS/MBA in quantitative discipline (e.g., Economics, Statistics) preferred.
Team & Environment
You will manage and develop a growing team of 4+ analysts.
Benefits & Compensation
- Up to $235,000 base salary depending on experience.
Work Mode
This is a hybrid role based out of our Manhattan office in New York City.
Sharecare and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, sexual orientation, gender identity, religion, age, equal pay, disability, genetic information, protected veteran status, or other status protected under applicable law.
