Develop and manage the B2B marketing strategy, execution plan, and performance indicators, ensuring direct connection to organizational revenue objectives.
Determine clear priorities and resource allocation across campaigns, customer segments, and distribution channels to maximize business impact.
Collaborate closely with Sales, Product, Learning, Solutions Architecture, and Client Success teams to align marketing initiatives with market intelligence and company goals.
Establish and maintain the brand’s B2B market positioning, messaging architecture, core value propositions, and competitive advantages.
Conduct market and competitor analysis to inform go-to-market planning, messaging, and sales support tools.
Create and manage foundational marketing materials such as sales narratives, ideal customer profiles, personas, competitive guides, and response strategies for sales teams.
Manage end-to-end product and feature launches, including audience targeting, messaging, and sales enablement content in collaboration with Product and technical teams.
Direct B2B demand generation efforts, including account-based marketing, multi-channel content campaigns, and event participation.
Build brand authority through high-impact content marketing that resonates in a conservative, compliance-sensitive industry.

Significant equity compensation included in total rewards package.
Partially subsidized health insurance options covering medical, dental, and vision care.
Eligibility for 401(k) retirement plan.
Access to tax-advantaged accounts: FSA, HSA, and commuter benefits.
Annual learning and development stipend available.
Unlimited vacation policy with a recommended minimum of 15 days off per year.
Company-wide closure during the final week of December each year.
15 work-from-anywhere days per year allowed.
10 observed public holidays in 2026.

Competitive total rewards package including base salary, equity, and benefits; actual offer depends on experience and business factors.

Hybrid

Cross-functional leadership role working with Sales, Product, Learning, and Client Success teams.

The target base salary range is part of a competitive total rewards package including equity and benefits.
Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.
Stepful is proud to be an equal opportunity employer.
We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

Not specified

Stepful is hiring a VP, B2B Marketing