Launch Potato is looking for a Video Strategist to own the strategy, planning, and performance of FinanceBuzz’s video content. This is a highly hands-on role where you will drive revenue growth by optimizing video for syndication platforms like MSN and supporting content for YouTube and social media.
What You'll Do
- Own the video content strategy for syndication platforms, with a primary focus on MSN
- Plan and maintain the video content calendar
- Write, edit, and optimize video scripts
- Provide detailed feedback to video editors and designers
- Optimize thumbnails, titles, and on-screen graphics for engagement
- Oversee video production workflows for speed, quality, and consistency
- Manage freelance contributors and coordinate with internal stakeholders on budgets and payments
- Conduct quality control on all video outputs
- Track and report on video performance metrics and revenue
What We're Looking For
- Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue-focused environment
- Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement
- Hands-on experience with scriptwriting, editing feedback, and video optimization
- Comfort managing freelancers, assigning work, and overseeing quality and deadlines
- Ability to analyze performance metrics and translate insights into actionable improvements
- Strong organizational skills and comfort juggling multiple projects at once
- Excellent written and verbal communication skills in a remote environment
- Willingness to experiment, test, and iterate quickly
- Openness to incorporating AI tools into scripting, ideation, and workflow optimization
- 3+ years in video strategy, video production, or performance-driven video roles within digital media, performance marketing, or content monetization
Nice to Have
- Personal finance experience or familiarity
Benefits & Compensation
- Compensation: $65,000 - $80,000 per year
- Profit-sharing bonus
- Competitive benefits
Work Mode
This is a remote position. The company is based in Manchester, NH.
We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
