Cloudera is hiring a Video Marketing Manager, Demand Generation to lead our YouTube growth strategy and drive visibility for AI and analytics thought leadership. You will develop and execute a comprehensive YouTube strategy that drives measurable demand, leads, and pipeline, while managing the day-to-day operations of the YouTube channel.
What You'll Do
- Develop and execute strategies for promoting YouTube content across other channels to expand reach and drive traffic.
- Continuously experiment with different content formats, optimization techniques, and promotional strategies to improve performance.
- Coordinate content syndication campaigns, managing timelines, asset trafficking, lead flow, and vendor relationships.
- Apply SEO and YouTube best practices to titles, descriptions, and tagging for stronger discoverability.
- Conduct keyword research and apply YouTube SEO strategies to improve organic reach and discoverability.
- Keep up-to-date with the latest YouTube features, algorithm changes, and best practices in video marketing and demand generation.
- Build and execute a YouTube content strategy that increases visibility for 20–40 priority AI and analytics topics.
- Regularly analyze YouTube performance data to identify trends, derive actionable insights, and optimize future content and strategy.
- Collaborate closely with existing video creation resources.
- Develop and maintain an actionable editorial calendar to keep production and approvals on track.
What We're Looking For
- 5+ years of experience in B2B content marketing, demand generation, or digital marketing.
- Proven success in YouTube strategy, video content planning, and production management.
- Strong project management skills — ability to map plans, meet deadlines, and align stakeholders.
- Proven track record of developing and executing successful YouTube content strategies that delivered measurable results.
- Deep understanding of YouTube's algorithm, analytics, and best practices for content optimization, SEO, and audience growth.
- Hands-on experience with YouTube Studio, video tagging, playlist creation, and content syndication.
- Experience applying SEO principles to video content and optimizing for search and AI discovery.
- Ability to work hands-on in both strategy and execution, with flexibility to jump in on production where needed.
- Experience coordinating content syndication campaigns and managing vendor relationships.
Nice to Have
- B2B tech experience strongly preferred.
- Video editing capabilities to help accelerate content creation.
Benefits & Compensation
- Generous PTO Policy
- Support work life balance with Unplugged Days
- Flexible WFH Policy
- Mental & Physical Wellness programs
- Phone and Internet Reimbursement program
- Access to Continued Career Development
- Comprehensive Benefits and Competitive Packages
- Paid Volunteer Time
- Employee Resource Groups
Work Mode
This role is remote.
Cloudera is an EEO/VEVRAA employer.
