Our client, a venture-backed healthtech company building a category-defining consumer health brand, is seeking a hands-on Vice President of Marketing. You will own brand, growth, and go-to-market strategy, blending medical credibility with lifestyle appeal to launch a new category in precision light therapy. This executive role carries full accountability for pipeline, revenue, and brand equity across both DTC and B2B channels.

What You'll Do

Define brand positioning, architecture, and messaging to blend medical credibility with lifestyle appeal.
Hire and lead a cross-functional marketing organization spanning brand, growth, content, lifecycle, product marketing, and ops.
Develop multi-channel go-to-market strategies across new products and markets, including pricing, channel mix, launch planning, and sales enablement.
Manage the full DTC funnel from paid acquisition and CRO to retention and subscription revenue optimization.
Turn complex biology and clinical data into clear, compliant messaging for consumers, clinicians, and partners.
Lead marketing efforts for B2B channels like clinics and wellness centers, from demand gen to co-marketing and sales tools.
Set KPIs, build dashboards, and tie brand and demand to real business outcomes.
Work closely with clinical, legal, and regulatory teams to ensure all claims and communications meet standards.
Manage budgets, select external partners, and help shape company-wide strategy as a member of the executive team.

What We're Looking For

10–15+ years in marketing leadership roles.
Experience launching regulated medical devices or premium health hardware in consumer channels.
Proven track record growing DTC businesses including performance marketing, retention, subscriptions, and LTV optimization.
Strong grasp of health claims, compliance, and working with clinical and regulatory teams.
Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences.
A data-driven, experiment-minded approach to growth.
High standards, high integrity, and a mission-driven mindset focused on improving lives.