About the Role
Lead the development and execution of integrated growth marketing strategies to drive customer acquisition, activation, and retention through scalable digital channels and data-informed decision-making.
Responsibilities
- Define and implement a unified growth marketing strategy aligned with business objectives.
- Oversee digital acquisition campaigns across paid, organic, and content channels.
- Use analytics and A/B testing to optimize conversion funnels and customer journeys.
- Collaborate with product teams to identify growth opportunities in user experience.
- Lead demand generation initiatives targeting enterprise and mid-market segments.
- Develop lifecycle marketing programs for lead nurturing and customer retention.
- Manage budget allocation and ROI measurement across marketing channels.
- Guide cross-functional teams in go-to-market execution for new product features.
- Evaluate emerging marketing technologies and automation platforms for scalability.
- Translate market insights into actionable campaigns that improve customer engagement.
- Build and mentor a high-performing team of growth marketers and analysts.
- Establish KPIs and dashboards to track performance and inform strategy adjustments.
- Partner with sales leadership to refine lead qualification and handoff processes.
- Ensure brand consistency while tailoring messaging for distinct customer segments.
- Drive SEO and content marketing strategies to increase organic visibility.
- Oversee email marketing programs with a focus on personalization and automation.
- Leverage customer data platforms to enable targeted segmentation and messaging.
- Represent marketing in executive planning discussions and strategic reviews.
- Monitor competitive landscape and adapt tactics to maintain market differentiation.
- Promote a culture of experimentation and rapid iteration across the team.
- Ensure compliance with data privacy regulations in all marketing activities.
- Scale successful pilot campaigns across regions and product lines.
- Develop positioning and messaging frameworks for growth initiatives.
- Coordinate with regional marketing leads to adapt global strategies locally.
- Foster alignment between marketing analytics and business intelligence teams.
Compensation
Competitive salary and comprehensive benefits package including equity and performance incentives.
Work Arrangement
Hybrid work model with flexibility based on location and team needs.
Team
Part of the global marketing leadership team, collaborating closely with product, sales, and customer success functions.
About the Team
This role operates within a global marketing organization focused on innovation, customer-centricity, and measurable impact. Team members are encouraged to experiment, share insights, and drive continuous improvement across all growth initiatives.
What We Value
We prioritize data-driven decision-making, customer empathy, collaboration, and accountability. The ideal candidate thrives in transparent environments where impact is measured and shared openly across functions.
Available for qualified candidates requiring sponsorship.
