Aperture is hiring a UGC & Influencer Manager to build and scale our performance-driven creative engine. This role sits at the intersection of performance marketing, creator sourcing, AI avatar systems, and data-led testing. Your primary objective is to systematically produce, source, test, and scale high-performing short-form creative using both human creators and AI-native workflows.

What You'll Do

Identify and recruit high-potential creators across TikTok, Instagram, and other short-form platforms. Build and maintain a structured creator database tagged by niche, tone, persona, and performance metrics.
Translate performance insights into clear creative briefs. Identify winning hook patterns and emerging trends to scale, ensuring creator output aligns with commercial KPIs.
Research, test, and deploy AI avatar platforms such as HeyGen, Synthesia, ElevenLabs, and Runway. Build hybrid workflows combining human hooks with AI bodies and AI script variations with human UGC.
Work with performance analysts to identify winning creative angles, kill underperforming patterns, and increase iteration velocity. Maintain a clear testing roadmap and systematically generate hook variations.
Ensure creative production never bottlenecks performance by creating SLAs and structured timelines for UGC turnaround. Monitor content fatigue and scaling thresholds.
Understand and interpret metrics such as CTR, Hook rate, Hold rate, Cost per trial, and Trial-to-paid.
Ensure creator claims comply with platform policies and manage brand safety in both AI-generated and human content.

What We're Looking For

Experience managing creators, UGC campaigns, or performance creative at scale.
Strong familiarity with short-form platforms like TikTok, Reels, and Shorts.
Demonstrable experience working directly with performance marketing teams.
Active experimentation with AI avatar and synthetic video tools.
Deep pattern recognition in short-form content and a data-curious mindset focused on what converts.
Comfortable working with AI tools, experimenting frequently, and operating in fast-moving environments.
A systems thinker who builds repeatable processes and a clear communicator who bridges creative and performance.
No emotional attachment to 'human-only' or 'AI-only' approaches.

Nice to Have

Experience in subscription apps or other performance-led marketing environments is a strong plus.

Technical Stack

HeyGen
Synthesia
ElevenLabs
Runway

Team & Environment

You will personally manage a direct report of one, who has been leading our influencer program to date. You'll join a team with a growth mindset that obsesses over results and takes full responsibility for outcomes. Our culture is data-obsessed, with no ego, radical candor, and a 'no job is too small' attitude.