Remote or Netherlands Hybrid Employment

Fluke is hiring a Technical Sales Manager

About the Role

Fluke - Level 3 is hiring a Technical Sales Manager – Defense Specialist to lead commercial and technical growth initiatives for our calibration portfolio. You will be responsible for expanding our business within the defense, military, aerospace, prime contractor, and government sectors throughout Europe.

What You'll Do

  • Build, maintain, and strengthen long-term relationships with defense industry and distribution partners across Europe.
  • Conduct market assessments to identify opportunities and recommend new partnerships.
  • Lead engagement with major defense customers to identify, develop, and capture multi-year opportunities.
  • Influence program specifications and pre-solicitation requirements to position Fluke Calibration solutions early in the acquisition process.
  • Drive funnel creation, forecast accuracy, and quarterly performance to meet or exceed revenue targets.
  • Develop and implement territory business plans and growth strategies that support overall sales objectives.
  • Collaborate with marketing and product management teams to drive targeted demand generation campaigns and raise product awareness.
  • Take ownership in tender management processes, including contractual matters and business challenges.
  • Lead commercial negotiations in close collaboration with sales leadership and legal compliance teams.
  • Ensure full compliance with distribution agreements and ethical business standards.
  • Travel within Europe approximately 40–60% of your time to meet with partners, customers, conduct training, and attend industry events.

What We're Looking For

  • A Bachelor’s degree in engineering, business, or a related field.
  • 5–10 years of experience in defense industry sales, business development, technical sales, or calibration systems.
  • A proven track record of building and managing strategic customer relationships within defense or military programs.
  • An established network in the European Defense Industry, with experience working with MODs, NATO, defense primes, or government procurement bodies.
  • Demonstrated success in influencing early-stage program requirements and shaping strategic opportunities.
  • Experience managing global or multi-country distribution partners.
  • Exceptional communication and presentation skills, with experience engaging executive and technical stakeholders.
  • Fluent in English.
  • Ability to work independently and collaboratively in a matrixed, international environment.
  • Ability to meet security, export-control, and facility-access requirements mandated by government customers.

Nice to Have

  • A strong background in metrology sales or calibration laboratory work within the defense industry.
  • Proficiency in an additional European language, with German as a strong asset.

Team & Environment

This is a hybrid role working with Field Application Engineers, Distribution Account Sales Managers, and European distribution partners. You will report to the Sales Director FCAL – EMEA.

Work Mode

This is a hybrid position, with the role based remotely in Europe.

Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law.

Required Skills
defense industry salesbusiness developmentstrategic customer relationshipsgovernment procurementprogram requirements shapingcalibration systemsNATOmilitary programsEuropean Defense Industry networkMODs
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About company
Fluke

Fluke is leading the world in creating software, test tools and technology that will support customers today and in the future. A wholly owned subsidiary of Fortive Corporation, it is a global corporation headquartered in the greater Seattle area.

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Job Details
Department Sales
Category other
Posted 14 days ago