Responsibilities
- Own ongoing competitive monitoring across product launches, pricing changes, messaging shifts, and sales motions.
- Build AI-assisted workflows to aggregate signals from websites, changelogs, reviews, analyst commentary, and market conversations.
- Distill findings into sharp, opinionated insights that clarify implications for our positioning and sales strategy.
- Maintain and continuously evolve battlecards and competitive briefs that reflect current market dynamics.
- Identify emerging patterns and share insights and recommendations to product and revenue leadership.
- Partner closely with sales to translate positioning into practical talk tracks and objection-handling frameworks.
- Create and iterate on battlecards, differentiation frameworks, and competitive guides that improve how we compete throughout the entire sales cycle.
- Participate in deal reviews to understand how competitive dynamics unfold in real conversations.
- Train reps on how to use competitive materials effectively, and continuously refine enablement assets based on field feedback.
- Design repeatable AI-assisted research workflows to track and analyze competitive signals.
- Experiment with automation, agents, and prompt systems to improve the quality and speed of insight generation.
- Establish clear standards for when to rely on AI outputs and when to apply human judgment.
- Continuously improve research systems to increase signal quality and reduce noise.
- Translate competitive insight into concise, compelling messaging.
- Help sharpen differentiation narratives that sales can confidently deliver in high-stakes conversations.
- Ensure all materials are clear, opinionated, and grounded in real buyer dynamics.
- Track adoption and effectiveness of competitive materials across the sales organization.
- Gather feedback from reps and leadership to assess clarity, usability, and deal impact.
- Refine content and workflows based on measurable influence on positioning confidence, objection handling, and win rates.
- Over time, expand scope into partner marketing initiatives, helping shape co-marketing narratives and enablement with strategic ecosystem partners.
Requirements
- 5–7 years of experience in product marketing, sales, competitive intelligence, or strategy
- Strong writing skills with the ability to distill complex information into clear, actionable insight
- Ability to read and reason about code, APIs, and technical documentation to understand product capabilities and competitive differences
- Structured thinker with strong synthesis skills (able to turn noisy inputs into clear frameworks and insights)
- Experience working cross-functionally with sales teams and supporting live deals
- Comfortable using AI tools (Claude Code, Cursor, or similar tools) as part of daily workflows
- Deep curiosity about how and why products, markets, and buyers behave
- Self-starter who thrives in fast-paced environments and takes ownership of outcomes
Nice to Have
- Experience in Data/ML, AI, or developer-focused products
- Familiarity with building automation or AI-assisted workflows
- Exposure to competitive intelligence programs in high-growth companies
- Experience supporting live deals through positioning and objection handling
- Interest in buyer psychology and decision-making dynamics
- Exposure to coding or building technical side projects
