About the Role
Lead the marketing function with a technical mindset, focusing on scalable acquisition, product-integrated campaigns, and data-driven optimization across channels.
Responsibilities
- Define and execute the overall marketing strategy
- Build and manage performance marketing campaigns
- Collaborate with engineering to develop product-led growth initiatives
- Optimize conversion funnels using A/B testing and analytics
- Lead content strategy and messaging frameworks
- Oversee brand development and positioning
- Manage SEO and organic growth channels
- Drive paid acquisition strategies across digital platforms
- Analyze customer behavior to inform marketing decisions
- Develop go-to-market plans for new features and products
- Own marketing analytics and reporting infrastructure
- Work cross-functionally with sales and product teams
- Scale customer acquisition while maintaining efficiency
- Mentor and grow a marketing team
- Evaluate and implement marketing technologies
- Manage external agencies and vendor relationships
- Create data visualizations to communicate performance
- Improve email marketing and automation workflows
- Conduct competitive analysis and market research
- Ensure compliance with data privacy regulations
- Optimize landing pages and user onboarding experiences
- Drive referral and partnership marketing programs
- Leverage API integrations for marketing automation
- Maintain brand consistency across all touchpoints
- Use technical insights to refine targeting and segmentation
Nice to Have
- Experience in developer-focused products
- Background in AI or machine learning platforms
- Prior role in a technical co-founder capacity
- Familiarity with open-source communities
- Public speaking or conference experience
Compensation
Competitive salary with equity package
Work Arrangement
Remote with flexible hours
Team
Small, fast-moving team focused on product-led growth
Tech Stack
- Uses modern JavaScript frameworks for frontend development
- Relies on PostgreSQL for data storage and querying
- Leverages AWS for cloud infrastructure
- Implements Docker for containerization
- Utilizes GitHub for version control and collaboration
Culture
- Values transparency and open communication
- Encourages experimentation and learning from failure
- Prioritizes user impact over vanity metrics
- Operates with asynchronous workflows
- Supports deep work and focused time blocks
Available for exceptional candidates
