Salesforce, the #1 AI CRM, is seeking a Taiwan Marketing Senior Manager as its first marketing hire in the region. You will be responsible for translating Salesforce's Agentic Enterprise vision into clear, compelling value for the Taiwan market. This role will develop and execute a full-funnel demand generation strategy, build the local marketing foundation, and drive growth across segments from SMB through Enterprise.

What You'll Do

Own end-to-end full-funnel program design and execution: from Awareness to Engagement/Lead Acquisition, Nurturing/Qualification, Pipeline Acceleration, and Adoption/Upsell.
Scale inbound demand through an integrated mix of website, SEO/SEM, email, social, webinars, and content, improving acquisition and conversion rates.
Build and improve Taiwan lead/contact/account database quality, segmentation strategy, and data hygiene.
Partner with Sales, Customer Success, BDR, and SDR teams to define targets, priorities, roles, and SLAs.
Plan and execute strategic engagement for priority industries and accounts, including ABM, co-marketing, and executive programs.
Translate priority product and corporate messaging into Taiwan-relevant narratives and develop a consistent brand story across channels.
Lead PR activities in Taiwan as a stand-alone function, working closely with a local PR agency and the Global PR team.
Establish KPI/ROI management, dashboard operations, and a structured optimization process.

What We're Looking For

10+ years of working experience, including 6+ years of B2B marketing experience (SaaS/IT preferred), with strong results in digital demand generation and funnel conversion improvement.
Proven ability to operate independently end-to-end from strategy through execution while managing multiple work streams and delivering high-quality outcomes.
Strong cross-functional collaboration skills across Sales, Inside Sales, Customer Success, Alliances, SE, Product Marketing, Brand, and PR.
Experience running KPI/ROI-based planning, measurement, and continuous optimization.
Business-level English and professional proficiency in Mandarin Chinese (Traditional Chinese).

Nice to Have

Knowledge and hands-on experience with the Salesforce ecosystem (Sales, Service, Marketing Cloud, Data Cloud, Tableau, Slack, Platform, MuleSoft, etc.) or similar.
Experience with ABM, executive engagement programs, or co-marketing / partner marketing.
Experience building lead management foundations (scoring, segmentation, operating model, SSOT).
Budget and vendor management experience.
Experience driving PR/content marketing and customer story development.