Stripe is seeking an Account-Based Marketing Lead to build a global multi-segment, multi-product ABM Center of Excellence (CoE). This role will partner with internal teams, agencies, and third-party providers to develop strategies, tools, data frameworks, and playbooks that standardize and scale ABM efforts to engage Stripe’s most critical accounts worldwide.
What You'll Do
- Build the global ABM strategy, program, and toolset in deep partnership with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales and Customer Success, and more
- Design standards for a variety of ABM approaches including 1:1, 1:few, and 1:many
- Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy, delivery, scale, and pipeline generation
- Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach, account engagement, pipeline); report regularly on results, opportunities, and learnings
What We're Looking For
- 10+ years of enterprise B2B marketing experience that includes some mix of account-based marketing, integrated campaigns, content marketing, and/or regional/field marketing with demonstrated increase in scope
- Experience with third-party account-based marketing technology (6Sense, Clay, DemandBase, etc.)
- AI-forward; hands-on experience using AI tools to automate and accelerate insights, production, and processes
- Knowledge of FinTech industry landscape, trends, and technology
- Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
- Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
- Exceptional presentation, writing, and communication skills, especially to executive stakeholders
- High ownership; appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
- Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions
Nice to Have
- Has a proven history building successful, scaled ABM programs at a global technology company
- Excels in leading and driving large, complex, global campaigns or programs
- Has strong analytical skills, with the ability to interpret, analyze, and communicate campaign, tactic, and account performance across marketing and sales KPIs
- Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders
- Deeply sales-fluent; understands how sellers work and what they need to be successful
- Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
- Leads with AI to improve efficiency, insights, and impact
- Sees around corners; anticipates and unblocks challenges, stays ahead of market/audience trends, and anticipates regional/country needs and nuance
- Is agile, iterative, and comfortable building through ambiguity in high growth environments
Technical Stack
- 6Sense
- Clay
- DemandBase
Team & Environment
- Part of Stripe’s global campaigns team, working closely with sales and marketing teams; collaborates with Campaigns, Regional Demand Generation, Product Marketing, Exec Marketing, Strategy and Operations, Engineering, Sales, and Customer Success
Work Mode
- Role is built for global impact and scale; designed to operate across regions and time zones
Stripe is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
