Arcesium is hiring a Marketing Programs Lead to join our Account-Based Marketing (ABM) team. In this role, you will design, execute, and optimize scalable ABM programs that support revenue growth and deepen engagement across priority accounts. You will collaborate cross-functionally to deliver data-driven, end-to-end programs that accelerate deal cycles and strengthen pipeline performance.
What You'll Do
- Own and execute global ABM programs and playbooks for one or two target segments, managing end-to-end campaign delivery across multiple channels.
- Develop and execute multi-layered ABM programs (1:1, 1:few, and 1:many) tailored to account tiers, buyer personas, and stages of the sales cycle.
- Partner closely with Sales teams to understand target account goals and translate insights into tailored marketing strategies.
- Partner with the ISR team to review early-stage pipeline health and encourage conversion by sharing intent data and insights.
- Collaborate with Marketing & Sales Operation teams to ensure accurate tracking, attribution, and measurement of campaign performance.
- Work cross-functionally with Corporate and Product Marketing to develop compelling, cohesive messaging aligned with Arcesium’s value proposition.
What We're Looking For
- At least 6 years of ABM and demand generation experience.
- Strong understanding of account-based marketing principles including account segmentation, personalization, and multi-channel orchestration.
- Expertise in managing events and digital marketing programs, overseeing the full lifecycle from strategic planning through execution and analysis.
- Hands-on experience with CRM and marketing automation platforms, such as Salesforce or HubSpot.
- Data-driven mindset with the ability to analyze campaign performance and optimize results.
- Excellent communication and project management skills, with a demonstrated ability to manage multiple initiatives and meet deadlines.
- An unwavering attention to detail, paired with a high standard for quality and execution.
Nice to Have
- Experience preferably within technology, financial services, or fintech environments.
Technical Stack
- Salesforce
- HubSpot
Team & Environment
Part of the Account-Based Marketing (ABM) team within Client and Partner Development.
Benefits & Compensation
- Compensation: $135,000 - $155,000
- Medical and prescription drug coverage
- 401k contribution matching
- Year-end bonus
Work Mode
This is a remote position open to candidates in NY, NJ, MA, MN, IL, FL, TX, OH, PA, CT, NC, CA, and GA.
Arcesium is an equal opportunity employer.
